Create marketing materials.

Create marketing materials. is a detailed work activity in O*NET — a concrete unit of work shared across 4 occupations and seen in 13 occupation-specific tasks. It rolls up into the broader work activity Develop marketing or promotional materials. in Thinking Creatively .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 13 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 13 (100%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

The Anthropic Economic Index observes real AI use on 8 of these tasks, with a mean mapped-usage share of 0.014% per task.

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Design customer interface of online storefront, using web programming or e-commerce software. · Online Merchants · importance 4.4 · direct LLM exposure
• Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites. · Online Merchants · importance 4.3 · direct LLM exposure
• Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites. · Online Merchants · importance 4.2 · exposure with tools
• Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria. · Online Merchants · importance 4.1 · direct LLM exposure
• Determine location for product listings to maximize exposure to online traffic. · Online Merchants · importance 3.9 · exposure with tools
• Devise, select, or purchase domain name and web address. · Online Merchants · importance 3.8 · direct LLM exposure
• Promote conference, convention and trades show services by performing tasks such as meeting with professional and trade associations, and producing brochures and other publications. · Meeting, Convention, and Event Planners · importance 3.5 · exposure with tools
• Design or produce materials such as posters, Web sites, or newsletters to promote, market, or advertise fundraising events. · Fundraisers · importance 3.5 · exposure with tools
• Write speeches, press releases, or other promotional materials to increase awareness of the causes, missions, or goals of organizations seeking funds. · Fundraisers · importance 3.5 · direct LLM exposure
• Create marketing or outreach media, such as brochures or Web sites, to communicate sustainability issues, procedures, or objectives. · Sustainability Specialists · importance 3.4 · exposure with tools
• Determine which products should be featured in advertising, the advertising medium to be used, or when the ads should be run. · Wholesale and Retail Buyers, Except Farm Products · importance 3.4 · exposure with tools
• Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage. · Online Merchants · importance 3.1 · exposure with tools
• Design and implement efforts to publicize events and promote sponsorships. · Meeting, Convention, and Event Planners · importance 3.1 · exposure with tools

Occupations that perform this

• Online Merchants
• Meeting, Convention, and Event Planners
• Fundraisers
• Wholesale and Retail Buyers, Except Farm Products

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-create-marketing-materials,
  title  = {Create marketing materials.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/create-marketing-materials}
}