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Marketing Managers vs Market Research Analysts and Marketing Specialists

Side-by-side · O*NET · BLS · AI-exposure research · Anthropic Economic Index

A factual, source-backed comparison of Marketing Managers and Market Research Analysts and Marketing Specialists on the dimensions both occupations carry. Every figure is a position within an independent published dataset — not a verdict on which job is better, safer, or more “future-proof.”

Marketing Managers Market Research Analysts and Marketing Specialists
Median pay · BLS OEWS
$161,030
$76,950
Employment · BLS OEWS
384,980
861,140
AI exposure (percentile) · task overlap, not automation
64th pct
97th pct

At a glance

Dimension Marketing Managers Market Research Analysts and Marketing Specialists
Median pay $161,030 $76,950
Employment 384,980 861,140
Employment outlook (2024–34) · BLS projection About average (+6.6%) About average (+6.7%)
Annual openings · BLS projection 34,300 87,200
Typical education · O*NET Most of these occupations require a four-year bachelor's degree, but some do not. Most of these occupations require a four-year bachelor's degree, but some do not.
AI exposure · published exposure studies Moderate · 64th pct High · 97th pct
Global GenAI gradient · ILO ISCO-08 · via crosswalk 78th pct · 41% of tasks 93rd pct · 55% of tasks
Observed AI use · Anthropic Economic Index Augmentation-leaning (63.3%) Automation-leaning (47.8%)
Mostly remote-capable · Dingel–Neiman Yes Yes

Pay and employment are BLS OEWS estimates; outlook and openings are BLS 2024–2034 projections; AI exposure and observed-use figures come from separate research and reflect exposure and usage, not predictions that either job will disappear. Compare like with like.

Skills

Shared: Sales and Marketing, English Language, Administration and Management, Oral Comprehension, Written Comprehension, Oral Expression, Reading Comprehension, Active Listening, Speaking, Critical Thinking, Active Learning, Social Perceptiveness, Written Expression, Deductive Reasoning, Customer and Personal Service, Communications and Media, Monitoring, Persuasion, Judgment and Decision Making, Fluency of Ideas, Inductive Reasoning, Speech Clarity, Complex Problem Solving, Originality, Problem Sensitivity, Speech Recognition, Computers and Electronics, Mathematics, Systems Evaluation, Near Vision, Writing, Systems Analysis, Information Ordering, Category Flexibility.

Specific to Marketing Managers

  • Negotiation
  • Coordination
  • Time Management
  • Operations Analysis
  • Management of Personnel Resources
  • Design

Specific to Market Research Analysts and Marketing Specialists

  • Administrative
  • Mathematical Reasoning
  • Sociology and Anthropology
  • Psychology
  • Number Facility

Knowledge, skills & abilities O*NET rates as important for each occupation. “Shared” are common to both; the columns list what is distinctive to each (top by the order O*NET surfaces).

Tools & technology

Shared: Spreadsheet software , Office suite software , Presentation software , Customer relationship management CRM software , Data base user interface and query software , Document management software , Video creation and editing software , Graphics or photo imaging software , Desktop publishing software , Data base management system software , Operating system software , Cloud-based data access and sharing software , Project management software , Development environment software , Web platform development software , Web page creation and editing software , Data mining software , Word processing software , Business intelligence and data analysis software , Sales and marketing software , Analytical or scientific software , Electronic mail software .

Specific to Marketing Managers

Specific to Market Research Analysts and Marketing Specialists

Full profiles

This page is a summary. See the complete source-backed profile for Marketing Managers or Market Research Analysts and Marketing Specialists — tasks, the full skill graph, tools, work context, preparation, wages by percentile, industries, AI exposure and the AI work map.

More comparisons

Related occupations you can place side by side on the same sourced scale.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Marketing Managers vs Market Research Analysts and Marketing Specialists." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026. https://singulariki.com/compare/marketing-managers-vs-market-research-analysts-and-marketing-specialists

APA

Singulariki. (2026). Marketing Managers vs Market Research Analysts and Marketing Specialists. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/compare/marketing-managers-vs-market-research-analysts-and-marketing-specialists

BibTeX 
@misc{singulariki-marketing-managers-vs-market-research-analysts-and-marketing-specialists,
  title  = {Marketing Managers vs Market Research Analysts and Marketing Specialists},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026},
  url    = {https://singulariki.com/compare/marketing-managers-vs-market-research-analysts-and-marketing-specialists}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.