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Singulariki

Instagram

Software & technology · O*NET

Instagram is a software tool tracked in the Web page creation and editing software category of O*NET's Technology Skills file. It appears in the technology profile of 10 occupations that together employ about 1,807,760 workers, with a median wage of $80,215.

Across the occupations that use it, the work is 88th percentile for AI task-exposure (High) — how much of what those jobs do overlaps with what today's AI can attempt. That measures the exposure of the work, not the value of the tool or any sign it is being replaced. See where every tool category sits →

Occupations that use this tool

Occupations whose O*NET technology profile lists Instagram, ranked by employment. Wage and employment are BLS OEWS (national, cross-industry, May 2024) and describe the occupation, not an individual or the tool's own market.

Occupation Workers Median pay
Market Research Analysts and Marketing Specialists 861,140 $76,950
Marketing Managers 384,980 $161,030
Public Relations Specialists 280,590 $69,780
Producers and Directors 145,270 $83,480
Actors 38,800 —
Musicians and Singers 38,350 —
Film and Video Editors 28,860 $70,980
Advertising and Promotions Managers 21,100 $126,960
Models 5,350 $89,990
Makeup Artists, Theatrical and Performance 3,320 $50,280
Exposure quadrant: AI task-overlap percentile vs Median pay AI task-overlap (horizontal) versus median pay (vertical), each as a percentile across all scored occupations, for 8 occupations in occupations that use Instagram. Overlap measures shared tasks with AI, not automation. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Makeup Artists, Theatrical and Performance Models Producers and Directors Film and Video Editors Advertising and Promotions Managers Marketing Managers Market Research Analysts and Marketing Specialists AI task-overlap percentile → ↑ Median pay
Occupations that use Instagram, by AI task-overlap and median pay

Related tools

Other software in the Web page creation and editing software category.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Instagram." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026. https://singulariki.com/software/instagram

APA

Singulariki. (2026). Instagram. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/software/instagram

BibTeX 
@misc{singulariki-instagram,
  title  = {Instagram},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026},
  url    = {https://singulariki.com/software/instagram}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.