Skip to content
Singulariki

Social media sites

Software & technology · O*NET

Social media sites is a software tool tracked in the Web page creation and editing software category of O*NET's Technology Skills file. It appears in the technology profile of 43 occupations that together employ about 29,106,610 workers, with a median wage of $77,065.

Across the occupations that use it, the work is 77th percentile for AI task-exposure (High) — how much of what those jobs do overlaps with what today's AI can attempt. That measures the exposure of the work, not the value of the tool or any sign it is being replaced. See where every tool category sits →

Occupations that use this tool

Occupations whose O*NET technology profile lists Social media sites, ranked by employment. Wage and employment are BLS OEWS (national, cross-industry, May 2024) and describe the occupation, not an individual or the tool's own market.

Occupation Workers Median pay
Retail Salespersons 3,800,250 $34,580
General and Operations Managers 3,584,420 $102,950
Customer Service Representatives 2,725,930 $42,830
Office Clerks, General 2,510,550 $43,630
Secretaries and Administrative Assistants, Except Legal, Medical, and Executive 1,737,820 $46,290
Software Developers 1,654,440 $133,080
First-Line Supervisors of Office and Administrative Support Workers 1,495,580 $66,140
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 1,266,860 $66,780
Sustainability Specialists 1,128,200 $81,270
First-Line Supervisors of Retail Sales Workers 1,113,160 $47,320
Project Management Specialists 1,006,160 $100,750
Human Resources Specialists 917,460 $72,910
Market Research Analysts and Marketing Specialists 861,140 $76,950
Brownfield Redevelopment Specialists and Site Managers 630,980 $136,550
Sales Managers 603,710 $138,060
Medical and Health Services Managers 565,840 $117,960
Executive Secretaries and Executive Administrative Assistants 472,770 $74,260
Marketing Managers 384,980 $161,030
Property, Real Estate, and Community Association Managers 296,640 $66,700
Public Relations Specialists 280,590 $69,780
Human Resources Managers 215,520 $140,030
Graphic Designers 214,260 $61,300
Software Quality Assurance Analysts and Testers 199,800 $102,610
Real Estate Sales Agents 190,600 $56,320
Education Administrators, Postsecondary 176,420 $103,960
Media Technical Directors/Managers 145,270 $83,480
Producers and Directors 145,270 $83,480
Meeting, Convention, and Event Planners 134,670 $59,440
Web and Digital Interface Designers 111,400 $98,090
Editors 95,480 $75,260
Web Developers 78,860 $90,930
Public Relations Managers 76,060 $138,520
Demonstrators and Product Promoters 64,770 $37,960
Writers and Authors 47,800 $72,270
News Analysts, Reporters, and Journalists 41,550 $60,280
Fundraising Managers 36,920 $123,480
Entertainment and Recreation Managers, Except Gambling 36,700 $77,180
Special Effects Artists and Animators 21,280 $99,800
Curators 12,280 $61,770
Dancers 9,060 —
Atmospheric and Space Scientists 8,780 $97,450
Choreographers 3,430 $55,600
Sociologists 2,950 $101,690
Exposure quadrant: AI task-overlap percentile vs Median pay AI task-overlap (horizontal) versus median pay (vertical), each as a percentile across all scored occupations, for 40 occupations in occupations that use Social media sites. Overlap measures shared tasks with AI, not automation. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Choreographers Demonstrators and Product Promoters First-Line Supervisors of Retail Sales Workers Meeting, Convention, and Event Planners General and Operations Managers Entertainment and Recreation Managers, Except Gambling Producers and Directors Retail Salespersons Brownfield Redevelopment Specialists and Site Managers Property, Real Estate, and Community Association Managers Medical and Health Services Managers Curators Office Clerks, General Writers and Authors Web and Digital Interface Designers AI task-overlap percentile → ↑ Median pay
Occupations that use Social media sites, by AI task-overlap and median pay

Related tools

Other software in the Web page creation and editing software category.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Social media sites." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026. https://singulariki.com/software/social-media-sites

APA

Singulariki. (2026). Social media sites. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/software/social-media-sites

BibTeX 
@misc{singulariki-social-media-sites,
  title  = {Social media sites},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026},
  url    = {https://singulariki.com/software/social-media-sites}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.