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Social media software

Software & technology · O*NET

Social media software is a software tool tracked in the Web page creation and editing software category of O*NET's Technology Skills file. It appears in the technology profile of 8 occupations that together employ about 204,840 workers, with a median wage of $78,280.

Across the occupations that use it, the work is 86th percentile for AI task-exposure (High) — how much of what those jobs do overlaps with what today's AI can attempt. That measures the exposure of the work, not the value of the tool or any sign it is being replaced. See where every tool category sits →

Occupations that use this tool

Occupations whose O*NET technology profile lists Social media software, ranked by employment. Wage and employment are BLS OEWS (national, cross-industry, May 2024) and describe the occupation, not an individual or the tool's own market.

Occupation Workers Median pay
Art Directors 50,370 $111,040
Poets, Lyricists and Creative Writers 47,800 $72,270
News Analysts, Reporters, and Journalists 41,550 $60,280
Directors, Religious Activities and Education 21,460 $54,840
Advertising and Promotions Managers 21,100 $126,960
Area, Ethnic, and Cultural Studies Teachers, Postsecondary 11,430 $84,290
Environmental Science Teachers, Postsecondary 7,130 $87,710
Desktop Publishers 4,000 $53,620
Exposure quadrant: AI task-overlap percentile vs Median pay AI task-overlap (horizontal) versus median pay (vertical), each as a percentile across all scored occupations, for 8 occupations in occupations that use Social media software. Overlap measures shared tasks with AI, not automation. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Directors, Religious Activities and Education Advertising and Promotions Managers Art Directors Environmental Science Teachers, Postsecondary Poets, Lyricists and Creative Writers News Analysts, Reporters, and Journalists AI task-overlap percentile → ↑ Median pay
Occupations that use Social media software, by AI task-overlap and median pay

Related tools

Other software in the Web page creation and editing software category.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Social media software." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026. https://singulariki.com/software/social-media-software

APA

Singulariki. (2026). Social media software. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/software/social-media-software

BibTeX 
@misc{singulariki-social-media-software,
  title  = {Social media software},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026},
  url    = {https://singulariki.com/software/social-media-software}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.