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Survey Researchers vs Market Research Analysts and Marketing Specialists

Side-by-side · O*NET · BLS · AI-exposure research · Anthropic Economic Index

A factual, source-backed comparison of Survey Researchers and Market Research Analysts and Marketing Specialists on the dimensions both occupations carry. Every figure is a position within an independent published dataset — not a verdict on which job is better, safer, or more “future-proof.”

Survey Researchers Market Research Analysts and Marketing Specialists
Median pay · BLS OEWS
$63,380
$76,950
Employment · BLS OEWS
7,720
861,140
AI exposure (percentile) · task overlap, not automation
43rd pct
97th pct

At a glance

Dimension Survey Researchers Market Research Analysts and Marketing Specialists
Median pay $63,380 $76,950
Employment 7,720 861,140
Employment outlook (2024–34) · BLS projection Declining (-5.2%) About average (+6.7%)
Annual openings · BLS projection 700 87,200
Typical education · O*NET Most of these occupations require graduate school. For example, they may require a master's degree, and some require a Ph.D., M.D., or J.D. (law degree). Most of these occupations require a four-year bachelor's degree, but some do not.
AI exposure · published exposure studies Moderate · 43rd pct High · 97th pct
Global GenAI gradient · ILO ISCO-08 · via crosswalk 94th pct · 56% of tasks 93rd pct · 55% of tasks
Observed AI use · Anthropic Economic Index Automation-leaning (52.3%) Automation-leaning (47.8%)
Mostly remote-capable · Dingel–Neiman Yes Yes

Pay and employment are BLS OEWS estimates; outlook and openings are BLS 2024–2034 projections; AI exposure and observed-use figures come from separate research and reflect exposure and usage, not predictions that either job will disappear. Compare like with like.

Skills

Shared: English Language, Inductive Reasoning, Written Expression, Reading Comprehension, Active Listening, Writing, Speaking, Critical Thinking, Written Comprehension, Oral Comprehension, Oral Expression, Deductive Reasoning, Information Ordering, Mathematics, Mathematical Reasoning, Near Vision, Speech Clarity, Sociology and Anthropology, Active Learning, Complex Problem Solving, Number Facility, Speech Recognition, Judgment and Decision Making, Mathematics, Computers and Electronics, Administration and Management, Problem Sensitivity, Category Flexibility, Customer and Personal Service, Psychology, Fluency of Ideas, Systems Analysis, Systems Evaluation, Monitoring, Social Perceptiveness.

Specific to Survey Researchers

  • Coordination
  • Learning Strategies
  • Flexibility of Closure
  • Service Orientation
  • Time Management

Specific to Market Research Analysts and Marketing Specialists

  • Sales and Marketing
  • Communications and Media
  • Administrative
  • Originality
  • Persuasion

Knowledge, skills & abilities O*NET rates as important for each occupation. “Shared” are common to both; the columns list what is distinctive to each (top by the order O*NET surfaces).

Tools & technology

Shared: Analytical or scientific software , Spreadsheet software , Office suite software , Presentation software , Web platform development software , Data base user interface and query software , Project management software , Word processing software , Enterprise resource planning ERP software , Business intelligence and data analysis software , Web page creation and editing software , Graphics or photo imaging software .

Specific to Survey Researchers

Specific to Market Research Analysts and Marketing Specialists

Full profiles

This page is a summary. See the complete source-backed profile for Survey Researchers or Market Research Analysts and Marketing Specialists — tasks, the full skill graph, tools, work context, preparation, wages by percentile, industries, AI exposure and the AI work map.

More comparisons

Related occupations you can place side by side on the same sourced scale.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Survey Researchers vs Market Research Analysts and Marketing Specialists." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026. https://singulariki.com/compare/survey-researchers-vs-market-research-analysts-and-marketing-specialists

APA

Singulariki. (2026). Survey Researchers vs Market Research Analysts and Marketing Specialists. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/compare/survey-researchers-vs-market-research-analysts-and-marketing-specialists

BibTeX 
@misc{singulariki-survey-researchers-vs-market-research-analysts-and-marketing-specialists,
  title  = {Survey Researchers vs Market Research Analysts and Marketing Specialists},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026},
  url    = {https://singulariki.com/compare/survey-researchers-vs-market-research-analysts-and-marketing-specialists}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.