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Singulariki

Google Analytics

Skill in demand · Lightcast

Google Analytics is a specialized skill in the Lightcast Open Skills taxonomy — the vocabulary employers use to describe what work requires. It maps to 11 occupations that together employ about 4,994,780 workers, with a median wage of $81,270. Its reach across the occupation map is moderate. The occupations that use it sit, on average, at the 86th percentile of AI task-exposure ( high) — a measure of how much the work overlaps with what AI can do, not of the skill's value. See where every skill sits.

This page is built from a crosswalk that maps each occupation's O*NET knowledge, skill, and ability requirements to the named Lightcast skill — it reflects which jobs require the skill, not a direct count of job postings. Employment and pay are BLS OEWS national figures for the occupations, not for the skill itself.

Occupations that need this skill

Occupations whose O*NET requirements map to Google Analytics, ranked by employment. Wage and employment are BLS OEWS (national, cross-industry, May 2024).

Occupation Workers Median pay
Online Merchants 1,128,200 $81,270
Market Research Analysts and Marketing Specialists 861,140 $76,950
Search Marketing Strategists 861,140 $76,950
Lawyers 747,750 $151,160
Web Administrators 439,380 $108,970
Property, Real Estate, and Community Association Managers 296,640 $66,700
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products 293,930 $100,070
Media Programming Directors 145,270 $83,480
Advertising Sales Agents 97,470 $61,460
Public Relations Managers 76,060 $138,520
Writers and Authors 47,800 $72,270
Exposure quadrant: AI task-overlap percentile vs Median pay AI task-overlap (horizontal) versus median pay (vertical), each as a percentile across all scored occupations, for 11 occupations in occupations that need Google Analytics. Overlap measures shared tasks with AI, not automation. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Media Programming Directors Property, Real Estate, and Community Association Managers Lawyers Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products Advertising Sales Agents Writers and Authors Web Administrators AI task-overlap percentile → ↑ Median pay
Occupations that need Google Analytics, by AI task-overlap and median pay

How this skill maps to occupations

The O*NET attribute types that bridge to this Lightcast skill, and how many of the mapped occupations each accounts for.

  • O*NET software example 11

Datasets behind this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Google Analytics." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026. https://singulariki.com/demand-skills/google-analytics

APA

Singulariki. (2026). Google Analytics. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/demand-skills/google-analytics

BibTeX 
@misc{singulariki-google-analytics,
  title  = {Google Analytics},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026},
  url    = {https://singulariki.com/demand-skills/google-analytics}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.