Skills it runs on
The capabilities O*NET rates most important for this occupation — the human ground the work is built on.
See all skills →Search Marketing Strategists
Occupation · SOC 13-1161.01
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Also called: Digital Media Planner · Online Marketing Consultant · Paid Search Strategist · SEO Strategist (Search Engine Optimization Strategist) · Digital Marketing Strategist · Internet Marketing Specialist · Marketing Consultant · Paid Search Consultant · Search Engine Optimization Consultant (SEO Consultant) · Social Media Specialist · Customer Experience Strategist · Digital Marketer
Job family: Business and Financial Operations Occupations
Take this to your AI
A source-stamped Markdown brief of this occupation — paste it into an agent, or fetch
/roles/role-13-1161-01/context.md directly.
AI work map
A fast read on where AI already shows up in this occupation, where it stays a copilot, where humans remain in the loop, and what the labor market is doing. Built from observed Claude.ai conversations mapped to O*NET tasks and from published research — measures of usage and exposure, not advice or predictions that the job is going away.
Market signal
Independent published positions, read together — not a forecast.
- About average employment outlook (+6.7% by 2034)
- 87,200 openings/yr
- High AI exposure
- Median pay $76,950/yr
- Can largely be done remotely (teleworkable)
- Both the 2013 computerization estimate and today's AI exposure rank this high
99th-percentile task overlap — yet about 87,200 openings a year (+6.7% projected, BLS) . What exposure means →
AI & job outlook
What today's research says about this occupation's exposure to AI, how AI is actually being used in it, and where employment is headed. These are positions within published studies — measures of exposure and usage, not predictions that this job will disappear.
Exposure to current AI
Each study uses its own scale, so the raw scores are not comparable across rows — the percentile (this job's rank among all U.S. occupations with data) is the comparable figure, and sizes the bars.
| Measure | Rank vs all occupations | Percentile | Score |
|---|---|---|---|
| Overall AI exposure (Felten et al.) High | 97th | 1.4 | |
| LLM task exposure, γ (OpenAI / Eloundou) High | 95th | 1.0 | |
| AI assistant applicability (Microsoft) High | 97th | 0.3 |
OpenAI's exposure study scores tasks three ways: with a language model alone (α 0.1), with simple added tooling (β 0.5), and including AI-powered software (γ 1.0). Higher means more of the job's tasks could be done at least twice as fast — not that they will be automated away.
Most of this job's tasks can be done remotely (Dingel–Neiman), which tends to track with higher digital and AI exposure.
Historical automation estimate (2013)
A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking.
Frey–Osborne probability 0.6 · 52nd percentile among occupations · Moderate
How AI is actually used in this job
Among measured AI assistant conversations mapped to this occupation (Anthropic Economic Index, 2026-01-15), these task types came up most. These are shares of observed AI conversations — not shares of the job, of worker time, or of what could be automated.
| Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). | 13.7% | |
| Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. | 3.4% | |
| Identify methods for interfacing Web application technologies with enterprise resource planning or other system software. | 2.2% | |
| Create content strategies for digital media. | 2.1% | |
| Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format. | 2.1% | |
| Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. | 1.8% |
Job outlook
Independent U.S. Bureau of Labor Statistics employment projection for 2024–2034 — a labor-market forecast, not an AI-impact forecast.
| Outlook | About average · +6.7% by 2034 |
| Projected annual openings | 87,200 |
| Employment 2024 → 2034 | 941,700 → 1,004,700 |
“Annual openings” counts new jobs plus replacements for workers who leave the occupation, so it can be large even when growth is modest.
Where this work sits on the global GenAI gradient
The ILO's 2025 global study scores generative-AI exposure on the international ISCO-08 occupation system, not US SOC. Bridged through the published (and approximate, many-to-many) IBS O*NET-SOC ↔ ISCO-08 crosswalk, this US occupation corresponds to the international occupation below. Exposure here means how much of the work's tasks today's AI can attempt — task overlap, not automation, adoption, or jobs lost.
Search Marketing Strategists sits at the 93rd percentile of 427
occupations on the global GenAI task-exposure gradient
— exposure rose from 2023 to 2025. Each dot is one occupation; the
ringed one is this work. Exposure is task overlap, not automation or jobs lost.
55% mean task exposure (2025)
93rd percentile of 427 placed occupations
+5 pts shift 2023 → 2025
| International occupation (ISCO-08) | Task exposure (2025) | Most tasks fall in |
|---|---|---|
| Advertising and Marketing Professionals · 2431 | 55% | Gradient 3 |
Read the whole six-band gradient on the GenAI exposure gradient page. The crosswalk is approximate: a US occupation can map to several international ones, and the ILO scores describe the international occupation, not this exact US role.
Tasks
All 36 tasks O*NET lists for this occupation, ordered by importance. Each links to its own page with AI-exposure and observed-use detail.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. Core · importance 4.5
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives. Core · importance 4.5
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. Core · importance 4.5
- Participate in the development or implementation of online marketing strategy. Core · importance 4.5
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. Core · importance 4.3
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. Core · importance 4.3
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. Core · importance 4.2
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. Core · importance 4.2
- Create content strategies for digital media. Core · importance 4.1
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. Core · importance 4.1
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. Core · importance 3.9
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs). Core · importance 3.9
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. Core · importance 3.8
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. Core · importance 3.7
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. Core · importance 3.6
- Propose online or multiple-sales-channel campaigns to marketing executives. Core · importance 3.5
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. Core · importance 3.5
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns. Core · importance 3.5
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns. Core · importance 3.4
- Implement online customer service processes to ensure positive and consistent user experiences. Supplemental · importance 3.4
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format. Core · importance 3.4
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences. Core · importance 3.3
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. Core · importance 3.2
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent. Core · importance 3.1
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). Supplemental · importance 3.1
- Execute or manage social media campaigns to inform search marketing tactics. Core · importance 3.0
- Conduct financial modeling for online marketing programs or Web site revenue forecasting. Core · importance 3.0
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality. Supplemental · importance 3.0
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff. Supplemental · importance 2.9
- Execute or manage banner, video, or other non-text link ad campaigns. Supplemental · importance 2.9
- Assist in the evaluation or negotiation of contracts with vendors or online partners. Supplemental · importance 2.9
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software. Supplemental · importance 2.9
- Assist in the development of online transaction or security policies. Supplemental · importance 2.8
- Execute and manage communications with digital journalists or bloggers. Supplemental · importance 2.8
- Resolve product availability problems in collaboration with customer service staff. Supplemental · importance 2.7
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software. Supplemental · importance 2.3
Work activities
- Update knowledge about emerging industry or technology trends.
- Provide customer service to clients or users.
- Evaluate utility of software or hardware technologies.
- Maintain the inventory of equipment.
- Develop guidelines for system implementation.
- Collaborate with others to determine design specifications or details.
- Coordinate resource procurement activities.
- Collaborate with others to develop or implement marketing strategies.
- Develop computer or information security policies or procedures.
- Prepare graphics or other visual representations of information.
- Implement advertising or marketing initiatives.
- Develop specifications or procedures for website development or maintenance.
- Design websites or web applications.
- Write computer programming code.
- Coordinate project activities with other personnel or departments.
- Analyze market or customer related data.
- Design computer modeling or simulation programs.
- Analyze website or related online data to track trends or usage.
- Recommend changes to improve computer or information systems.
- Develop performance metrics or standards related to information technology.
Knowledge, skills & abilities
O*NET importance rating, from 1 (not important) to 5 (extremely important).
Knowledge
| Sales and Marketing | 4.6 | |
| Computers and Electronics | 4.3 | |
| English Language | 4.3 | |
| Communications and Media | 3.9 | |
| Mathematics | 3.5 | |
| Customer and Personal Service | 3.0 |
Abilities
| Oral Comprehension | 4.0 | |
| Written Comprehension | 4.0 | |
| Oral Expression | 4.0 | |
| Written Expression | 3.9 | |
| Fluency of Ideas | 3.9 | |
| Problem Sensitivity | 3.9 | |
| Deductive Reasoning | 3.9 | |
| Inductive Reasoning | 3.8 | |
| Information Ordering | 3.8 | |
| Speech Recognition | 3.8 | |
| Speech Clarity | 3.8 | |
| Category Flexibility | 3.5 | |
| Originality | 3.3 | |
| Flexibility of Closure | 3.1 | |
| Near Vision | 3.1 | |
| Selective Attention | 3.0 |
Essential skills
| Reading Comprehension | 3.9 | |
| Active Listening | 3.8 | |
| Critical Thinking | 3.8 | |
| Active Learning | 3.8 | |
| Speaking | 3.6 | |
| Writing | 3.5 | |
| Monitoring | 3.4 |
Transferable skills
| Complex Problem Solving | 3.9 | |
| Judgment and Decision Making | 3.8 | |
| Systems Analysis | 3.4 | |
| Systems Evaluation | 3.4 | |
| Coordination | 3.3 | |
| Persuasion | 3.3 | |
| Instructing | 3.1 | |
| Time Management | 3.1 | |
| Social Perceptiveness | 3.0 | |
| Negotiation | 3.0 | |
| Service Orientation | 3.0 |
Skills in demand
Skills employers ask for in job postings for this occupation (Lightcast), with whether each is a common or specialized skill.
Showing the top 40 of 63.
Tools & technology
Showing the top 40 of 67.
Work context
How characteristic each condition is of the job, on O*NET's 1–5 context scale (higher = more present in day-to-day work). Each condition links to how it varies across all occupations.
How to get in
- Job zone
- Zone 4 — Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Typical entry-level education
- Bachelor's degree · BLS, the typical path — not a requirement
- Related experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Preparation level
- SVP (7.0 to < 8.0) — total schooling plus on-the-job experience.
What to study: Business, Management, Marketing, and Related Support Services , Family and Consumer Sciences/Human Sciences , Multi/Interdisciplinary Studies , Social Sciences . Fields of study crosswalked to this occupation (NCES CIP–SOC), not a requirement.
Education of current workers
Share of people in this occupation at each level of education.
| Bachelor's Degree | 47.8% | |
| Associate's Degree (or other 2-year degree) | 21.7% | |
| Some College Courses | 17.4% | |
| Post-Secondary Certificate | 8.7% | |
| High School Diploma | 4.3% |
Interests & work styles
The interests and personal qualities O*NET associates with people who do this work.
Interest areas
| Marketing/Advertising | 6.3 | |
| Business Initiatives | 6.3 | |
| Information Technology | 4.4 | |
| Mathematics/Statistics | 3.6 | |
| Media | 3.5 | |
| Sales | 3.4 | |
| Management/Administration | 3.4 |
Work styles
| Dependability | 6.0 | |
| Attention to Detail | 5.0 | |
| Intellectual Curiosity | 4.0 | |
| Achievement Orientation | 3.0 |
Career interests (Holland / RIASEC)
| Enterprising | 5.5 | |
| Conventional | 4.7 | |
| Investigative | 3.8 | |
| Artistic | 3.2 | |
| Social | 2.8 |
Wages & employment
U.S. · annual wages (BLS OEWS)
| 10th percentile | $42,070 |
| 25th percentile | $56,220 |
| Median (50th) | $76,950 |
| 75th percentile | $104,870 |
| 90th percentile | $144,610 |
| People employed | 861,140 |
Wages and employment are reported by BLS for the broader occupation group this specialty belongs to (SOC 13-1161), not for the specialty alone.
Industries that employ this occupation
Where these workers are employed, by number of jobs (national, BLS OEWS). Pay shown is the occupation's national median, not industry-specific.
| Industry | Workers | National median pay |
|---|---|---|
| Professional, Scientific, and Technical Services · Sector | 237,340 | $78,030 |
| Information · Sector | 82,830 | $100,300 |
| Finance and Insurance · Sector | 82,040 | $84,990 |
| Management of Companies and Enterprises · Sector | 72,390 | $98,300 |
| Wholesale Trade · Sector | 65,680 | $77,870 |
| Manufacturing · Sector | 51,460 | $81,590 |
| Health Care and Social Assistance · Sector | 46,590 | $62,230 |
| Retail Trade · Sector | 43,000 | $53,990 |
| Administrative and Support and Waste Management and Remediation Services · Sector | 42,310 | $70,180 |
| Educational Services · Sector | 26,110 | $65,130 |
| Other Services (except Public Administration) · Sector | 24,020 | $63,850 |
| Real Estate and Rental and Leasing · Sector | 21,970 | $61,600 |
Where this work is most concentrated
Industries where this occupation is far more common than in the economy as a whole. The location quotient is how many times more concentrated it is here (a value of 5 means five times its economy-wide share).
| Industry | Concentration | Workers |
|---|---|---|
| Other Electric Power Generation · National industry | 6.16× | 120 |
| Information · Sector | 5.1× | 82,830 |
| Management of Companies and Enterprises · Sector | 4.61× | 72,390 |
| Television Broadcasting Stations · National industry | 4.22× | 1,530 |
| Professional, Scientific, and Technical Services · Sector | 3.95× | 237,340 |
| Radio Broadcasting Stations · National industry | 3.87× | 1,120 |
| Newspaper Publishers · National industry | 3.38× | 1,710 |
| Solar Electric Power Generation · National industry | 3.08× | 240 |
Related occupations
Part of the Marketing & Sales career cluster.
- Web and Digital Interface Designers · 15-1255.00 Compare →
- Market Research Analysts and Marketing Specialists · 13-1161.00 Compare →
- Marketing Managers · 11-2021.00 Compare →
- Advertising and Promotions Managers · 11-2011.00 Compare →
- Web Administrators · 15-1299.01 Compare →
- Web Developers · 15-1254.00 Compare →
- Business Intelligence Analysts · 15-2051.01 Compare →
- Advertising Sales Agents · 41-3011.00 Compare →
- Data Scientists · 15-2051.00 Compare →
- Software Developers · 15-1252.00 Compare →
- Writers and Authors · 27-3043.00 Compare →
- Public Relations Specialists · 27-3031.00 Compare →
Side-by-side comparisons place two occupations’ pay, preparation, skills, and AI exposure on the same page — same data, same scale, no forecast.
What you can do with this
Options the data surfaces for Search Marketing Strategists — not advice or a forecast. Each is a real cross-link you can follow into the evidence.
Skills that travel
Capabilities this work builds that are used across many other occupations.
Adjacent roles
Occupations O*NET rates as related — the nearby moves on the map.
Paths in
How people typically prepare for this work.
- Bachelor's degree · typical entry level
- Job zone 4 — Job Zone Four: Considerable Preparation Needed · preparation tier
- Business, Management, Marketing, and Related Support Services · field of study
- Family and Consumer Sciences/Human Sciences · field of study
Zoom out
On the global GenAI exposure gradient this work sits around the 93rd percentile of 427 international occupations.
Write a report on thisheadline · factoids · citation
Search Marketing Strategists show 99th-percentile AI task overlap — and about 87,200 annual U.S. openings
- Search Marketing Strategists rank in the 99th percentile (High band) for AI task overlap across U.S. occupations — a measure of how much of the work today's AI can attempt, not how much is automated.Eloundou et al. (GPTs are GPTs) + Felten AIOE
- The occupation is projected to see about 87,200 U.S. job openings per year (2024–34), counting growth and replacement — a labor-demand projection made independently of AI.BLS Employment Projections 2024–34
- BLS projects employment to be about average (+6.7%) from 2024 to 2034.BLS Employment Projections 2024–34
- Median annual pay is $76,950, across about 861,140 U.S. workers.BLS OEWS (May 2024)
Copy the whole kit
Search Marketing Strategists show 99th-percentile AI task overlap — and about 87,200 annual U.S. openings • Search Marketing Strategists rank in the 99th percentile (High band) for AI task overlap across U.S. occupations — a measure of how much of the work today's AI can attempt, not how much is automated. (Eloundou et al. (GPTs are GPTs) + Felten AIOE) • The occupation is projected to see about 87,200 U.S. job openings per year (2024–34), counting growth and replacement — a labor-demand projection made independently of AI. (BLS Employment Projections 2024–34) • BLS projects employment to be about average (+6.7%) from 2024 to 2034. (BLS Employment Projections 2024–34) • Median annual pay is $76,950, across about 861,140 U.S. workers. (BLS OEWS (May 2024)) Source: Singulariki — "Search Marketing Strategists". https://singulariki.com/roles/role-13-1161-01 Note: AI task overlap measures what today's AI can attempt, not automation, job loss, or a forecast.
AssetsShare imageMethodology & sourcesPress & newsroomThe newsroom
Every line is built only from figures this page already shows and cites. AI task overlap means what today's AI can attempt — not automation, job loss, or a forecast.
Sources for this page
Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.
- O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
- BLS Occupational Employment and Wage Statistics (OEWS) May 2024 U.S. Bureau of Labor Statistics
- BLS Employment Projections 2024–2034 U.S. Bureau of Labor Statistics
- Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
- Microsoft “Working with AI” working-with-ai Microsoft Research
- “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic
- AI Occupational Exposure (AIOE) Felten, Raj & Seamans academic
- ILO / Gmyrek et al. GenAI exposure gradient 2025 International Labour Organization
- IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022 Institute for Structural Research (IBS)
- Frey & Osborne (2013) frey-osborne-automation academic
- Dingel & Neiman (2020) dingel-neiman-workathome academic
Data compiled June 2, 2026. Figures are estimates, not advice.
Cite this page
Plain
Singulariki. "Search Marketing Strategists." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026. https://singulariki.com/roles/role-13-1161-01
APA
Singulariki. (2026). Search Marketing Strategists. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/roles/role-13-1161-01
BibTeX
@misc{singulariki-role-13-1161-01,
title = {Search Marketing Strategists},
author = {{Singulariki}},
year = {2026},
note = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026},
url = {https://singulariki.com/roles/role-13-1161-01}
} Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.