Public Relations Managers

AI & job outlook

What today's research says about this occupation's exposure to AI, how AI is actually being used in it, and where employment is headed. These are positions within published studies — measures of exposure and usage, not predictions that this job will disappear.

Exposure to current AI

Each study uses its own scale, so the raw scores are not comparable across rows — the percentile (this job's rank among all U.S. occupations with data) is the comparable figure, and sizes the bars.

OpenAI's exposure study scores tasks three ways: with a language model alone (α 0.2), with simple added tooling (β 0.6), and including AI-powered software (γ 1.0). Higher means more of the job's tasks could be done at least twice as fast — not that they will be automated away.

How AI is actually used in this job

Among measured AI assistant conversations mapped to this occupation (Anthropic Economic Index, 2026-01-15), these task types came up most. These are shares of observed AI conversations — not shares of the job, of worker time, or of what could be automated.

Job outlook

Independent U.S. Bureau of Labor Statistics employment projection for 2024–2034 — a labor-market forecast, not an AI-impact forecast.

“Annual openings” counts new jobs plus replacements for workers who leave the occupation, so it can be large even when growth is modest.

Tasks

All 20 tasks O*NET lists for this occupation, ordered by importance. Each links to its own page with AI-exposure and observed-use detail.

• Assign, supervise, and review the activities of public relations staff.
• Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
• Design and edit promotional publications, such as brochures.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Develop, implement, or maintain crisis communication plans.
• Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
• Draft speeches for company executives and arrange interviews and other forms of contact for them.
• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
• Formulate policies and procedures related to public information programs, working with public relations executives.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• Maintain company archives.
• Manage communications budgets.
• Manage in-house communication courses.
• Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
• Observe and report on social, economic, and political trends that might affect employers.
• Produce films and other video products, regulate their distribution, and operate film library.
• Respond to requests for information about employers' activities or status.
• Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Work activities

• Evaluate employee performance.
• Supervise employees.
• Confer with organizational members to accomplish work activities.
• Edit documents.
• Develop promotional materials.
• Develop contingency plans to deal with organizational emergencies.
• Direct sales, marketing, or customer service activities.
• Liaise between departments or other groups to improve function or communication.
• Establish interpersonal business relationships to facilitate work activities.
• Evaluate program effectiveness.
• Develop organizational policies or programs.
• Develop operating strategies, plans, or procedures.
• Develop marketing plans or strategies.
• Present information to the public.
• Maintain operational records.
• Manage organizational or project budgets.
• Direct employee training programs.
• Coordinate special events or programs.
• Monitor external affairs or events affecting business operations.
• Develop library or archival databases.
• Operate still or video cameras or related equipment.
• Distribute instructional or library materials.
• Coordinate with external parties to exchange information.

Skills in demand

Skills employers ask for in job postings for this occupation (Lightcast), with whether each is a common or specialized skill.

• Microsoft PowerPoint Common Skill
• Microsoft Excel Common Skill
• WordPress Specialized Skill
• TikTok Specialized Skill
• Microsoft Word Common Skill
• Microsoft SharePoint Specialized Skill
• Microsoft Project Specialized Skill
• Microsoft Outlook Common Skill
• Microsoft Access Specialized Skill
• Google Docs Specialized Skill
• Google Analytics Specialized Skill
• Facebook Specialized Skill
• Adobe Photoshop Specialized Skill
• Adobe InDesign Specialized Skill
• Adobe Illustrator Specialized Skill
• Adobe After Effects Specialized Skill
• Adobe Acrobat Specialized Skill
• Microsoft Publisher Specialized Skill
• Microsoft Dynamics Specialized Skill
• MicroStrategy Specialized Skill
• LinkedIn Specialized Skill
• IBM Notes Specialized Skill
• Google Drive Specialized Skill
• Google Ads Specialized Skill
• Drupal Specialized Skill
• Airtable Specialized Skill
• Adobe PageMaker Specialized Skill
• Adobe Dreamweaver Specialized Skill
• Project Management Software Specialized Skill
• Presentation Software Specialized Skill
• Accounting Software Specialized Skill

Tools & technology

Showing the top 40 of 65.

How to get in

Job zone

Zone 4 — Job Zone Four: Considerable Preparation Needed

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Typical entry-level education

Bachelor's degree · BLS, the typical path — not a requirement

Related experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Preparation level

SVP (7.0 to < 8.0) — total schooling plus on-the-job experience.

What to study: Business, Management, Marketing, and Related Support Services , Communication, Journalism, and Related Programs . Fields of study crosswalked to this occupation (NCES CIP–SOC), not a requirement.

Interests & work styles

The interests and personal qualities O*NET associates with people who do this work.

Work styles

Career interests (Holland / RIASEC)

Interest areas

Wages & employment

U.S. · annual wages (BLS OEWS)

Industries that employ this occupation

Where these workers are employed, by number of jobs (national, BLS OEWS). Pay shown is the occupation's national median, not industry-specific.

Where this work is most concentrated

Industries where this occupation is far more common than in the economy as a whole. The location quotient is how many times more concentrated it is here (a value of 5 means five times its economy-wide share).

Related occupations

Part of the Management & Entrepreneurship career cluster.

• Public Relations Specialists · 27-3031.00 Compare →
• Advertising and Promotions Managers · 11-2011.00 Compare →
• Market Research Analysts and Marketing Specialists · 13-1161.00 Compare →
• Management Analysts · 13-1111.00 Compare →
• Marketing Managers · 11-2021.00 Compare →
• Fundraising Managers · 11-2033.00 Compare →
• Social and Community Service Managers · 11-9151.00 Compare →
• Human Resources Managers · 11-3121.00 Compare →
• Search Marketing Strategists · 13-1161.01 Compare →
• General and Operations Managers · 11-1021.00 Compare →
• Chief Executives · 11-1011.00 Compare →
• Communications Teachers, Postsecondary · 25-1122.00 Compare →

Side-by-side comparisons place two occupations’ pay, preparation, skills, and AI exposure on the same page — same data, same scale, no forecast.

What you can do with this

Options the data surfaces for Public Relations Managers — not advice or a forecast. Each is a real cross-link you can follow into the evidence.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• BLS Occupational Employment and Wage Statistics (OEWS) May 2024 U.S. Bureau of Labor Statistics
• BLS Employment Projections 2024–2034 U.S. Bureau of Labor Statistics
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• Microsoft “Working with AI” working-with-ai Microsoft Research
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-role-11-2032-00,
  title  = {Public Relations Managers},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/roles/role-11-2032-00}
}