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Singulariki

TikTok

Skill in demand · Lightcast

TikTok is a specialized skill in the Lightcast Open Skills taxonomy — the vocabulary employers use to describe what work requires. It maps to 9 occupations that together employ about 1,752,640 workers, with a median wage of $80,215. Its reach across the occupation map is moderate. The occupations that use it sit, on average, at the 86th percentile of AI task-exposure ( high) — a measure of how much the work overlaps with what AI can do, not of the skill's value. See where every skill sits.

This page is built from a crosswalk that maps each occupation's O*NET knowledge, skill, and ability requirements to the named Lightcast skill — it reflects which jobs require the skill, not a direct count of job postings. Employment and pay are BLS OEWS national figures for the occupations, not for the skill itself.

Occupations that need this skill

Occupations whose O*NET requirements map to TikTok, ranked by employment. Wage and employment are BLS OEWS (national, cross-industry, May 2024).

Occupation Workers Median pay
Market Research Analysts and Marketing Specialists 861,140 $76,950
Marketing Managers 384,980 $161,030
Media Programming Directors 145,270 $83,480
Producers and Directors 145,270 $83,480
Public Relations Managers 76,060 $138,520
Writers and Authors 47,800 $72,270
Actors 38,800 —
Film and Video Editors 28,860 $70,980
Camera Operators, Television, Video, and Film 24,460 $68,810
Exposure quadrant: AI task-overlap percentile vs Median pay AI task-overlap (horizontal) versus median pay (vertical), each as a percentile across all scored occupations, for 8 occupations in occupations that need TikTok. Overlap measures shared tasks with AI, not automation. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Camera Operators, Television, Video, and Film Producers and Directors Marketing Managers Market Research Analysts and Marketing Specialists AI task-overlap percentile → ↑ Median pay
Occupations that need TikTok, by AI task-overlap and median pay

How this skill maps to occupations

The O*NET attribute types that bridge to this Lightcast skill, and how many of the mapped occupations each accounts for.

  • O*NET software example 9

Datasets behind this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "TikTok." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026. https://singulariki.com/demand-skills/tiktok

APA

Singulariki. (2026). TikTok. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/demand-skills/tiktok

BibTeX 
@misc{singulariki-tiktok,
  title  = {TikTok},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026},
  url    = {https://singulariki.com/demand-skills/tiktok}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.