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Producers and Directors

Occupation · SOC 27-2012.00

Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Also called: Artistic Director · Director · News Producer · Producer · Executive Producer · Multimedia Producer · Production Director · Radio Producer · Television News Producer (TV News Producer) · Television Producer (TV Producer) · Animation Director · Animation Producer

Job family: Arts, Design, Entertainment, Sports, and Media Occupations

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Download .md

A source-stamped Markdown brief of this occupation — paste it into an agent, or fetch /roles/role-27-2012-00/context.md directly.

AI work map

A fast read on where AI already shows up in this occupation, where it stays a copilot, where humans remain in the loop, and what the labor market is doing. Built from observed Claude.ai conversations mapped to O*NET tasks and from published research — measures of usage and exposure, not advice or predictions that the job is going away.

62nd-percentile task overlap — yet about 12,800 openings a year (+4.9% projected, BLS) . What exposure means →

AI & job outlook

What today's research says about this occupation's exposure to AI, how AI is actually being used in it, and where employment is headed. These are positions within published studies — measures of exposure and usage, not predictions that this job will disappear.

Exposure to current AI

Each study uses its own scale, so the raw scores are not comparable across rows — the percentile (this job's rank among all U.S. occupations with data) is the comparable figure, and sizes the bars.

Measure Rank vs all occupations Percentile Score
Overall AI exposure (Felten et al.) High 71st 0.9
LLM task exposure, γ (OpenAI / Eloundou) Moderate 61st 0.8
AI assistant applicability (Microsoft) Moderate 57th 0.2

OpenAI's exposure study scores tasks three ways: with a language model alone (α 0.2), with simple added tooling (β 0.5), and including AI-powered software (γ 0.8). Higher means more of the job's tasks could be done at least twice as fast — not that they will be automated away.

This job mostly cannot be done remotely (Dingel–Neiman) — its hands-on tasks sit outside what software-based AI reaches.

Historical automation estimate (2013)

A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking.

Frey–Osborne probability 0.0 · 15th percentile among occupations · Low

How AI is actually used in this job

Among measured AI assistant conversations mapped to this occupation (Anthropic Economic Index, 2026-01-15), these task types came up most. These are shares of observed AI conversations — not shares of the job, of worker time, or of what could be automated.

Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written. 4.1%
Compile scripts, program notes, and other material related to productions. 3.3%
Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music. 1.2%
Research production topics using the internet, video archives, and other informational sources. 1.0%
Write and edit news stories from information collected by reporters and other sources. 0.9%
Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution. 0.6%

Job outlook

Independent U.S. Bureau of Labor Statistics employment projection for 2024–2034 — a labor-market forecast, not an AI-impact forecast.

Outlook About average · +4.9% by 2034
Projected annual openings 12,800
Employment 2024 → 2034 167,000 → 175,200

“Annual openings” counts new jobs plus replacements for workers who leave the occupation, so it can be large even when growth is modest.

Where this work sits on the global GenAI gradient

The ILO's 2025 global study scores generative-AI exposure on the international ISCO-08 occupation system, not US SOC. Bridged through the published (and approximate, many-to-many) IBS O*NET-SOC ↔ ISCO-08 crosswalk, this US occupation corresponds to the international occupation below. Exposure here means how much of the work's tasks today's AI can attempt — task overlap, not automation, adoption, or jobs lost.

37% mean task exposure (2025)
68th percentile of 427 placed occupations
+10 pts shift 2023 → 2025
International occupation (ISCO-08) Task exposure (2025) Most tasks fall in
Film, Stage and Related Directors and Producers · 2654 37% Minimal

Read the whole six-band gradient on the GenAI exposure gradient page. The crosswalk is approximate: a US occupation can map to several international ones, and the ILO scores describe the international occupation, not this exact US role.

Tasks

All 30 tasks O*NET lists for this occupation, ordered by importance. Each links to its own page with AI-exposure and observed-use detail.

Work activities

Knowledge, skills & abilities

O*NET importance rating, from 1 (not important) to 5 (extremely important).

Knowledge

Communications and Media 4.7
English Language 3.9
Telecommunications 3.7
Computers and Electronics 3.6
Administration and Management 3.4
Customer and Personal Service 3.2

Abilities

Oral Expression 4.5
Oral Comprehension 4.1
Deductive Reasoning 4.1
Problem Sensitivity 4.0
Speech Clarity 4.0
Written Comprehension 3.9
Written Expression 3.8
Originality 3.8
Information Ordering 3.8
Near Vision 3.8
Speech Recognition 3.8
Fluency of Ideas 3.6
Inductive Reasoning 3.6
Category Flexibility 3.6
Visualization 3.6
Far Vision 3.6
Flexibility of Closure 3.4

Essential skills

Active Listening 4.4
Reading Comprehension 4.0
Speaking 4.0
Critical Thinking 4.0
Monitoring 4.0
Writing 3.8
Active Learning 3.3
Learning Strategies 3.1

Transferable skills

Social Perceptiveness 3.9
Coordination 3.9
Time Management 3.6
Management of Personnel Resources 3.6
Judgment and Decision Making 3.5
Systems Analysis 3.5
Complex Problem Solving 3.4
Negotiation 3.3
Systems Evaluation 3.3

Skills in demand

Skills employers ask for in job postings for this occupation (Lightcast), with whether each is a common or specialized skill.

Showing the top 40 of 69.

Tools & technology

Example Category
Adobe After Effects Video creation and editing software Hot technology In demand
Adobe Creative Cloud software Graphics or photo imaging software Hot technology In demand
Adobe Photoshop Graphics or photo imaging software Hot technology In demand
Microsoft Excel Spreadsheet software Hot technology In demand
Microsoft Office software Office suite software Hot technology In demand
Microsoft PowerPoint Presentation software Hot technology In demand
Adobe Acrobat Document management software Hot technology
Adobe Illustrator Graphics or photo imaging software Hot technology
Adobe InDesign Desktop publishing software Hot technology
Asana Cloud-based data access and sharing software Hot technology
Atlassian Confluence Project management software Hot technology
Atlassian JIRA Content workflow software Hot technology
Canva Graphics or photo imaging software Hot technology
Cascading style sheets CSS Web platform development software Hot technology
Extensible markup language XML Enterprise application integration software Hot technology
Facebook Web page creation and editing software Hot technology
Google Analytics Data mining software Hot technology
Google Docs Word processing software Hot technology
Google Workspace software Office suite software Hot technology
Hypertext markup language HTML Web platform development software Hot technology
JavaScript Web platform development software Hot technology
Microsoft Access Data base user interface and query software Hot technology
Microsoft Outlook Electronic mail software Hot technology
Microsoft Project Project management software Hot technology
Microsoft Teams Project management software Hot technology
Microsoft Visio Process mapping and design software Hot technology
Microsoft Windows Operating system software Hot technology
Microsoft Word Word processing software Hot technology
PHP Web platform development software Hot technology
Slack Cloud-based data access and sharing software Hot technology
TikTok Video creation and editing software Hot technology
WordPress Web page creation and editing software Hot technology
Zoom Video conferencing software Hot technology
Adobe Premiere Pro Video creation and editing software In demand
Adobe ActionScript Development environment software
Adobe Audition Music or sound editing software
Adobe Dreamweaver Web page creation and editing software
Airtable Data base user interface and query software
AP ENPS Video creation and editing software
Apple Final Cut Pro Video creation and editing software

Showing the top 40 of 75.

Work context

How characteristic each condition is of the job, on O*NET's 1–5 context scale (higher = more present in day-to-day work). Each condition links to how it varies across all occupations.

E-Mail 5.0
Work With or Contribute to a Work Group or Team 4.9
Telephone Conversations 4.8
Contact With Others 4.8
Frequency of Decision Making 4.7
Face-to-Face Discussions with Individuals and Within Teams 4.6
Impact of Decisions on Co-workers or Company Results 4.5
Coordinate or Lead Others in Accomplishing Work Activities 4.4
Indoors, Environmentally Controlled 4.4
Time Pressure 4.4
Freedom to Make Decisions 4.3
Work Outcomes and Results of Other Workers 4.3
Determine Tasks, Priorities and Goals 4.3
Spend Time Sitting 4.1
Importance of Being Exact or Accurate 4.1
Level of Competition 4.0
Deal With External Customers or the Public in General 3.6
Physical Proximity 3.5
Conflict Situations 3.4
Written Letters and Memos 3.3
Dealing With Unpleasant, Angry, or Discourteous People 3.3
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls 2.9
Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable 2.9
Public Speaking 2.7
Spend Time Making Repetitive Motions 2.7
Importance of Repeating Same Tasks 2.7
Consequence of Error 2.6
Health and Safety of Other Workers 2.5
Spend Time Standing 2.4
In an Enclosed Vehicle or Operate Enclosed Equipment 1.9
Exposed to Extremely Bright or Inadequate Lighting Conditions 1.9
Spend Time Walking or Running 1.7
Outdoors, Exposed to All Weather Conditions 1.7
Indoors, Not Environmentally Controlled 1.6
Pace Determined by Speed of Equipment 1.5
Exposed to Very Hot or Cold Temperatures 1.5
Degree of Automation 1.5
Outdoors, Under Cover 1.5
Exposed to Cramped Work Space, Awkward Positions 1.4
Spend Time Kneeling, Crouching, Stooping, or Crawling 1.4

How to get in

Job zone
Zone 4 — Job Zone Four: Considerable Preparation Needed
Education
Most of these occupations require a four-year bachelor's degree, but some do not.
Typical entry-level education
Bachelor's degree · BLS, the typical path — not a requirement
Related experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Preparation level
SVP (7.0 to < 8.0) — total schooling plus on-the-job experience.

What to study: Communication, Journalism, and Related Programs , Visual and Performing Arts . Fields of study crosswalked to this occupation (NCES CIP–SOC), not a requirement.

Education of current workers

Share of people in this occupation at each level of education.

Bachelor's Degree 56.7%
High School Diploma 15.2%
Associate's Degree (or other 2-year degree) 12.9%
Post-Secondary Certificate 10.6%
Some College Courses 4.6%
Master's Degree 0.0%

Interests & work styles

The interests and personal qualities O*NET associates with people who do this work.

Work styles

Cooperation 10.0
Achievement Orientation 9.0
Social Orientation 8.0
Stress Tolerance 7.0
Perseverance 6.0
Adaptability 5.0
Innovation 4.0

Interest areas

Media 6.8
Performing Arts 6.0
Applied Arts and Design 5.7
Management/Administration 5.1
Visual Arts 5.0
Creative Writing 3.6

Career interests (Holland / RIASEC)

Artistic 6.1
Enterprising 5.8
Conventional 3.6

Wages & employment

U.S. · annual wages (BLS OEWS)

$43k10th$60k25th$83kMedian$131k75th$199k90th
Annual wages by percentile — U.S. (BLS OEWS). The light band spans the 10th–90th percentile; the darker band is the middle half (25th–75th); the line is the median.
167k2024175k2034 (proj.)+4.9% · About average
Projected U.S. employment, 2024–2034 (BLS Employment Projections). A labor-market forecast for the occupation, not an AI-impact forecast.
10th percentile $43,060
25th percentile $59,810
Median (50th) $83,480
75th percentile $131,160
90th percentile $198,530
People employed 145,270

Industries that employ this occupation

Where these workers are employed, by number of jobs (national, BLS OEWS). Pay shown is the occupation's national median, not industry-specific.

Industry Workers National median pay
Information · Sector 90,050 $90,790
Arts, Entertainment, and Recreation · Sector 19,690 $74,090
Professional, Scientific, and Technical Services · Sector 16,990 $100,630
Television Broadcasting Stations · National industry 14,210 $62,370
Educational Services · Sector 6,130 $68,890
Theater Companies and Dinner Theaters · National industry 5,550 $59,990
Radio Broadcasting Stations · National industry 5,500 $53,540
Administrative and Support and Waste Management and Remediation Services · Sector 3,700 $98,180
Management of Companies and Enterprises · Sector 2,100
Temporary Help Services · National industry 1,880 $112,640
Other Services (except Public Administration) · Sector 1,370 $67,000
Newspaper Publishers · National industry 1,220 $87,910

Where this work is most concentrated

Industries where this occupation is far more common than in the economy as a whole. The location quotient is how many times more concentrated it is here (a value of 5 means five times its economy-wide share).

Industry Concentration Workers
Television Broadcasting Stations · National industry 232.32× 14,210
Radio Broadcasting Stations · National industry 112.74× 5,500
Theater Companies and Dinner Theaters · National industry 81.37× 5,550
Information · Sector 32.87× 90,050
Newspaper Publishers · National industry 14.29× 1,220
Arts, Entertainment, and Recreation · Sector 7.91× 19,690
Professional, Scientific, and Technical Services · Sector 1.67× 16,990
Management of Companies and Enterprises · Sector 0.79× 2,100

Part of the Arts, Entertainment, & Design career cluster.

Exposure quadrant: AI task-overlap percentile vs Median pay Producers and Directors sits at the 62nd percentile of AI task-overlap and the 73rd percentile of median pay, placed here against 12 adjacent occupations on the same two axes. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Producers and Directors Music Directors and Composers Film and Video Editors Special Effects Artists and Animators Art Directors Broadcast Announcers and Radio Disc Jockeys News Analysts, Reporters, and Journalists AI task-overlap percentile → ↑ Median pay
AI task-overlap percentile (horizontal) vs. median-pay percentile (vertical), across all scored occupations. This occupation is highlighted; related occupations are plotted alongside it. Overlap measures shared tasks with AI, not automation.

Side-by-side comparisons place two occupations’ pay, preparation, skills, and AI exposure on the same page — same data, same scale, no forecast.

What you can do with this

Options the data surfaces for Producers and Directors — not advice or a forecast. Each is a real cross-link you can follow into the evidence.

Skills that travel

Capabilities this work builds that are used across many other occupations.

Paths in

How people typically prepare for this work.

Zoom out

On the global GenAI exposure gradient this work sits around the 68th percentile of 427 international occupations.

Write a report on thisheadline · factoids · citation

Producers and Directors show 62nd-percentile AI task overlap — and about 12,800 annual U.S. openings

  • Producers and Directors rank in the 62nd percentile (Moderate band) for AI task overlap across U.S. occupations — a measure of how much of the work today's AI can attempt, not how much is automated.Eloundou et al. (GPTs are GPTs) + Felten AIOE
  • The occupation is projected to see about 12,800 U.S. job openings per year (2024–34), counting growth and replacement — a labor-demand projection made independently of AI.BLS Employment Projections 2024–34
  • BLS projects employment to be about average (+4.9%) from 2024 to 2034.BLS Employment Projections 2024–34
  • Median annual pay is $83,480, across about 145,270 U.S. workers.BLS OEWS (May 2024)
Copy the whole kit
Producers and Directors show 62nd-percentile AI task overlap — and about 12,800 annual U.S. openings

• Producers and Directors rank in the 62nd percentile (Moderate band) for AI task overlap across U.S. occupations — a measure of how much of the work today's AI can attempt, not how much is automated. (Eloundou et al. (GPTs are GPTs) + Felten AIOE)
• The occupation is projected to see about 12,800 U.S. job openings per year (2024–34), counting growth and replacement — a labor-demand projection made independently of AI. (BLS Employment Projections 2024–34)
• BLS projects employment to be about average (+4.9%) from 2024 to 2034. (BLS Employment Projections 2024–34)
• Median annual pay is $83,480, across about 145,270 U.S. workers. (BLS OEWS (May 2024))

Source: Singulariki — "Producers and Directors". https://singulariki.com/roles/role-27-2012-00
Note: AI task overlap measures what today's AI can attempt, not automation, job loss, or a forecast.

AssetsShare imageMethodology & sourcesPress & newsroomThe newsroom

Every line is built only from figures this page already shows and cites. AI task overlap means what today's AI can attempt — not automation, job loss, or a forecast.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Producers and Directors." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026. https://singulariki.com/roles/role-27-2012-00

APA

Singulariki. (2026). Producers and Directors. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/roles/role-27-2012-00

BibTeX
@misc{singulariki-role-27-2012-00,
  title  = {Producers and Directors},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026},
  url    = {https://singulariki.com/roles/role-27-2012-00}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.

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