Recommend products or services to customers.

Recommend products or services to customers. is a detailed work activity in O*NET — a concrete unit of work shared across 10 occupations and seen in 11 occupation-specific tasks. It rolls up into the broader work activity Advise others on products or services. in Providing Consultation and Advice to Others .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 11 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 10 (91%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

The Anthropic Economic Index observes real AI use on 7 of these tasks, with a mean mapped-usage share of 0.026% per task.

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Recommend, select, and help locate or obtain merchandise based on customer needs and desires. · Retail Salespersons · importance 4.7 · exposure with tools
• Suggest specific product purchases to meet customers' needs. · Demonstrators and Product Promoters · importance 4.3 · no direct exposure
• Recommend treatment and prevention methods for pest problems to clients. · Pest Control Workers · importance 4.3 · exposure with tools
• Recommend products to customers, based on customers' needs and interests. · Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products · importance 4.3 · exposure with tools
• Recommend improved materials or machinery to customers, documenting how such changes will lower costs or increase production. · Sales Engineers · importance 3.9 · exposure with tools
• Select or assist customers in selecting products based on customer needs, product specifications, and applicable regulations. · Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products · importance 3.9 · exposure with tools
• Recommend and provide advice on a wide variety of products and services. · Counter and Rental Clerks · importance 3.7 · exposure with tools
• Review plans for new construction with clients, enumerating and recommending available options and features. · Real Estate Sales Agents · importance 3.5 · exposure with tools
• Recommend product or service improvements to employers. · Demonstrators and Product Promoters · importance 3.5 · exposure with tools
• Emphasize or recommend service features based on knowledge of customers' needs and vendor capabilities and limitations. · Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel · exposure with tools
• Match individuals' needs and eligibility with available financial aid programs to provide informed recommendations. · Loan Officers · exposure with tools

Occupations that perform this

• Retail Salespersons
• Demonstrators and Product Promoters
• Pest Control Workers
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
• Sales Engineers
• Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
• Counter and Rental Clerks
• Real Estate Sales Agents
• Loan Officers
• Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-recommend-products-or-services-to-customers,
  title  = {Recommend products or services to customers.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/recommend-products-or-services-to-customers}
}