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Promote products, services, or programs

Work activity · O*NET

Promote products, services, or programs is an intermediate work activity in the O*NET database — a concrete task that recurs across many occupations , grouped under Selling or Influencing Others. 108 occupations report doing it as part of their work.

What it involves

The most common detailed activities O*NET records under this category, ranked by how many occupation tasks map to each.

  • Promote educational institutions or programs
  • Promote products, services, or programs
  • Promote products, activities, or organizations
  • Contact current or potential customers to promote products or services
  • Demonstrate products to consumers
  • Distribute promotional literature or samples to customers
  • Market products, services, or events
  • Deliver promotional presentations to current or prospective customers

How AI is applied to this activity

Microsoft's "Working with AI" study mapped real Bing Copilot conversations to O*NET work activities. The figures below are their measurements for this activity — they describe how AI is used today in one assistant's data, not a forecast that the activity will be automated.

AI completes it successfully 91.7% When Copilot attempts this activity, how often it finishes the task
Scope AI handles 45.8% How much of the activity AI carries within a conversation
Positive user feedback 68.3% Share of interactions users rated positively
How often AI is applied here 94th pct Percentile across all measured activities by how often AI performs them

Source: Microsoft "Working with AI" (working-with-ai). A high completion rate means AI can assist the activity in isolation — it does not mean an occupation that performs it is being automated, since every job blends many activities.

Detailed work activities

The more granular units of work O*NET groups under this activity, ordered by how many occupations perform them.

Occupations that perform this activity

Ranked by how many of the occupation's tasks map to this activity.

Occupation Tasks
Demonstrators and Product Promoters 7
Models 5
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products 5
Sales Engineers 4
Advertising Sales Agents 3
Agents and Business Managers of Artists, Performers, and Athletes 3
Door-to-Door Sales Workers, News and Street Vendors, and Related Workers 3
Online Merchants 3
Real Estate Sales Agents 3
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 3
Telemarketers 3
Broadcast Announcers and Radio Disc Jockeys 2
Clergy 2
Climate Change Policy Analysts 2
Craft Artists 2
Farm and Home Management Educators 2
Fashion Designers 2
Fundraisers 2
Health Information Technologists and Medical Registrars 2
Meeting, Convention, and Event Planners 2
Property, Real Estate, and Community Association Managers 2
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel 2
Actors 1
Adult Basic Education, Adult Secondary Education, and English as a Second Language Instructors 1
Advertising and Promotions Managers 1
Agricultural Sciences Teachers, Postsecondary 1
Animal Breeders 1
Anthropology and Archeology Teachers, Postsecondary 1
Architects, Except Landscape and Naval 1
Architectural and Engineering Managers 1
Architecture Teachers, Postsecondary 1
Area, Ethnic, and Cultural Studies Teachers, Postsecondary 1
Art, Drama, and Music Teachers, Postsecondary 1
Athletes and Sports Competitors 1
Atmospheric, Earth, Marine, and Space Sciences Teachers, Postsecondary 1
Barbers 1
Biological Science Teachers, Postsecondary 1
Business Teachers, Postsecondary 1
Chemistry Teachers, Postsecondary 1
Chief Executives 1

Showing 40 of 108 occupations.

Exposure quadrant: AI task-overlap percentile vs Median pay AI task-overlap (horizontal) versus median pay (vertical), each as a percentile across all scored occupations, for 39 occupations in occupations that perform Promote products, services, or programs.. Overlap measures shared tasks with AI, not automation. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Athletes and Sports Competitors Barbers Animal Breeders Craft Artists Models Meeting, Convention, and Event Planners Door-to-Door Sales Workers, News and Street Vendors, and Related Workers Fundraisers Architectural and Engineering Managers Fashion Designers Architects, Except Landscape and Naval Real Estate Sales Agents Advertising and Promotions Managers Atmospheric, Earth, Marine, and Space Sciences Teachers, Postsecondary Broadcast Announcers and Radio Disc Jockeys Advertising Sales Agents AI task-overlap percentile → ↑ Median pay
Occupations that perform Promote products, services, or programs., by AI task-overlap and median pay

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Promote products, services, or programs." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; Microsoft “Working with AI” working-with-ai. Accessed June 7, 2026. https://singulariki.com/activities/promote-products-services-or-programs

APA

Singulariki. (2026). Promote products, services, or programs. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/activities/promote-products-services-or-programs

BibTeX 
@misc{singulariki-promote-products-services-or-programs,
  title  = {Promote products, services, or programs},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Microsoft “Working with AI” working-with-ai. Accessed June 7, 2026},
  url    = {https://singulariki.com/activities/promote-products-services-or-programs}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.