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Collect data about consumer needs or opinions

Work activity · O*NET

Collect data about consumer needs or opinions is an intermediate work activity in the O*NET database — a concrete task that recurs across many occupations , grouped under Getting Information. 49 occupations report doing it as part of their work.

What it involves

The most common detailed activities O*NET records under this category, ranked by how many occupation tasks map to each.

  • Gather customer or product information to determine customer needs
  • Obtain personal or financial information about customers or applicants
  • Collect data about customer needs
  • Conduct opinion surveys or needs assessments
  • Conduct market research

How AI is applied to this activity

Microsoft's "Working with AI" study mapped real Bing Copilot conversations to O*NET work activities. The figures below are their measurements for this activity — they describe how AI is used today in one assistant's data, not a forecast that the activity will be automated.

AI completes it successfully 67.6% When Copilot attempts this activity, how often it finishes the task
Scope AI handles 6.0% How much of the activity AI carries within a conversation
Positive user feedback 65.0% Share of interactions users rated positively
How often AI is applied here 72nd pct Percentile across all measured activities by how often AI performs them

Source: Microsoft "Working with AI" (working-with-ai). A high completion rate means AI can assist the activity in isolation — it does not mean an occupation that performs it is being automated, since every job blends many activities.

Detailed work activities

The more granular units of work O*NET groups under this activity, ordered by how many occupations perform them.

Occupations that perform this activity

Ranked by how many of the occupation's tasks map to this activity.

Occupation Tasks
Credit Authorizers, Checkers, and Clerks 3
Commercial and Industrial Designers 2
Eligibility Interviewers, Government Programs 2
Graphic Designers 2
Insurance Sales Agents 2
Legislators 2
Logisticians 2
Parts Salespersons 2
Securities, Commodities, and Financial Services Sales Agents 2
Training and Development Managers 2
Advertising Sales Agents 1
Advertising and Promotions Managers 1
Bill and Account Collectors 1
Biostatisticians 1
Business Intelligence Analysts 1
Computer Systems Analysts 1
Counter and Rental Clerks 1
Demonstrators and Product Promoters 1
Document Management Specialists 1
Education Administrators, Kindergarten through Secondary 1
Emergency Management Directors 1
Farm and Home Management Educators 1
Fashion Designers 1
First-Line Supervisors of Non-Retail Sales Workers 1
Fitness and Wellness Coordinators 1
Historians 1
Human Resources Assistants, Except Payroll and Timekeeping 1
Information Technology Project Managers 1
Insurance Claims and Policy Processing Clerks 1
Interviewers, Except Eligibility and Loan 1
Legal Secretaries and Administrative Assistants 1
Loan Interviewers and Clerks 1
Marketing Managers 1
Network and Computer Systems Administrators 1
New Accounts Clerks 1
Order Clerks 1
Postal Service Mail Sorters, Processors, and Processing Machine Operators 1
Public Relations Specialists 1
Real Estate Sales Agents 1
Retail Salespersons 1

Showing 40 of 49 occupations.

Exposure quadrant: AI task-overlap percentile vs Median pay AI task-overlap (horizontal) versus median pay (vertical), each as a percentile across all scored occupations, for 40 occupations in occupations that perform Collect data about consumer needs or opinions.. Overlap measures shared tasks with AI, not automation. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Postal Service Mail Sorters, Processors, and Processing Machine Operators Fitness and Wellness Coordinators Demonstrators and Product Promoters Education Administrators, Kindergarten through Secondary Retail Salespersons Fashion Designers Emergency Management Directors Farm and Home Management Educators Legislators Training and Development Managers Marketing Managers Legal Secretaries and Administrative Assistants New Accounts Clerks Network and Computer Systems Administrators Credit Authorizers, Checkers, and Clerks Historians Securities, Commodities, and Financial Services Sales Agents Business Intelligence Analysts AI task-overlap percentile → ↑ Median pay
Occupations that perform Collect data about consumer needs or opinions., by AI task-overlap and median pay

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Collect data about consumer needs or opinions." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; Microsoft “Working with AI” working-with-ai. Accessed June 7, 2026. https://singulariki.com/activities/collect-data-about-consumer-needs-or-opinions

APA

Singulariki. (2026). Collect data about consumer needs or opinions. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/activities/collect-data-about-consumer-needs-or-opinions

BibTeX 
@misc{singulariki-collect-data-about-consumer-needs-or-opinions,
  title  = {Collect data about consumer needs or opinions},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Microsoft “Working with AI” working-with-ai. Accessed June 7, 2026},
  url    = {https://singulariki.com/activities/collect-data-about-consumer-needs-or-opinions}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.