Occupation · SOC 27-3031.00
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Also called: Communications Specialist · Public Affairs Specialist · Public Information Officer · Public Relations Specialist (PR Specialist) · Community Relations Coordinator · Corporate Communications Specialist · Information and Communications Specialist · Media Relations Specialist · Public Information Specialist · Public Relations Coordinator (PR Coordinator) · Audience Coordinator · Brand Advocate
Job family: Arts, Design, Entertainment, Sports, and Media Occupations
A source-stamped Markdown brief of this occupation — paste it into an agent, or fetch
/roles/role-27-3031-00/context.md directly.
A fast read on where AI already shows up in this occupation, where it stays a copilot, where humans remain in the loop, and what the labor market is doing. Built from observed Claude.ai conversations mapped to O*NET tasks and from published research — measures of usage and exposure, not advice or predictions that the job is going away.
Task areas most often handled directively in observed AI conversations — candidates to delegate with light review.
Task areas where people work with AI — iterating, learning, or checking — staying in the loop rather than handing the task off.
Task areas where a human was still judged necessary in a large share of observed conversations — not a safety ruling, an observed-need signal.
The capabilities O*NET rates most important for this occupation — the human ground the work is built on.
See all skills →Independent published positions, read together — not a forecast.
94th-percentile task overlap — yet about 27,600 openings a year (+4.8% projected, BLS), and observed AI use leans 6584% copilot, not hand-off (AEI) . What exposure means →
What today's research says about this occupation's exposure to AI, how AI is actually being used in it, and where employment is headed. These are positions within published studies — measures of exposure and usage, not predictions that this job will disappear.
Each study uses its own scale, so the raw scores are not comparable across rows — the percentile (this job's rank among all U.S. occupations with data) is the comparable figure, and sizes the bars.
| Measure | Rank vs all occupations | Percentile | Score |
|---|---|---|---|
| Overall AI exposure (Felten et al.) High | 86th | 1.3 | |
| LLM task exposure, γ (OpenAI / Eloundou) High | 84th | 0.9 | |
| AI assistant applicability (Microsoft) High | 98th | 0.4 |
OpenAI's exposure study scores tasks three ways: with a language model alone (α 0.2), with simple added tooling (β 0.6), and including AI-powered software (γ 0.9). Higher means more of the job's tasks could be done at least twice as fast — not that they will be automated away.
Most of this job's tasks can be done remotely (Dingel–Neiman), which tends to track with higher digital and AI exposure.
A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking.
Frey–Osborne probability 0.2 · 33rd percentile among occupations · Low
Among measured AI assistant conversations mapped to this occupation (Anthropic Economic Index, 2026-01-15), these task types came up most. These are shares of observed AI conversations — not shares of the job, of worker time, or of what could be automated.
| Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. | 18.4% | |
| Write press releases or other media communications to promote clients. | 12.6% | |
| Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. | 2.0% | |
| Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. | 0.9% | |
| Respond to requests for information from the media or designate an appropriate spokesperson or information source. | 0.8% | |
| Prepare or deliver speeches to further public relations objectives. | 0.6% |
Independent U.S. Bureau of Labor Statistics employment projection for 2024–2034 — a labor-market forecast, not an AI-impact forecast.
| Outlook | About average · +4.8% by 2034 |
| Projected annual openings | 27,600 |
| Employment 2024 → 2034 | 315,900 → 331,000 |
“Annual openings” counts new jobs plus replacements for workers who leave the occupation, so it can be large even when growth is modest.
The ILO's 2025 global study scores generative-AI exposure on the international ISCO-08 occupation system, not US SOC. Bridged through the published (and approximate, many-to-many) IBS O*NET-SOC ↔ ISCO-08 crosswalk, this US occupation corresponds to the international occupation below. Exposure here means how much of the work's tasks today's AI can attempt — task overlap, not automation, adoption, or jobs lost.
| International occupation (ISCO-08) | Task exposure (2025) | Most tasks fall in |
|---|---|---|
| Public Relations Professionals · 2432 | 43% | Gradient 2 |
Read the whole six-band gradient on the GenAI exposure gradient page. The crosswalk is approximate: a US occupation can map to several international ones, and the ILO scores describe the international occupation, not this exact US role.
How people actually apply AI to this occupation's tasks, from Claude.ai (Free and Pro) conversations in the Anthropic Economic Index, 2026-01-15. This is one AI assistant's consumer sample — not all AI, not the whole workforce. Autonomy and the collaboration mix are model-rated estimates; figures below the sample floor are hidden.
| Augmentation vs. automation | 65.8% working with AI · 29.5% handed to AI |
| Most common way people use AI here | Iteration · you and AI go back and forth |
| Typical AI autonomy | 4.0 / 5 · higher = AI acts more independently |
| Used for work (vs. personal / coursework) | 87.1% |
The role's most common tasks in AI conversations, each tagged with how people work with the AI on it. “Usage” is the share of observed conversations, not of the job.
| Task | How | Usage |
|---|---|---|
| Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. | Iteration | 21.5% |
| Write press releases or other media communications to promote clients. | Iteration | 6.7% |
| Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. | Iteration | 2.8% |
| Coach client representatives in effective communication with the public or with employees. | Iteration | 1.8% |
| Update and maintain content posted on the Web. | Directive | 1.0% |
| Respond to requests for information from the media or designate an appropriate spokesperson or information source. | Directive | 0.7% |
| Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. | Directive | 0.5% |
| Prepare or deliver speeches to further public relations objectives. | Iteration | 0.5% |
Tasks where the model most often judged that a person remained necessary — a useful read on the current boundary, not a guarantee.
| Respond to requests for information from the media or designate an appropriate spokesperson or information source. | 100.0% | |
| Prepare or deliver speeches to further public relations objectives. | 100.0% | |
| Write press releases or other media communications to promote clients. | 99.9% | |
| Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. | 99.2% | |
| Coach client representatives in effective communication with the public or with employees. | 98.3% | |
| Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. | 97.4% |
Example prompts phrased from the tasks people most often delegate to AI in this occupation (Anthropic Economic Index). Each shows the underlying measured task and its share of observed AI use. They are suggested phrasings of real tasks — starting points, not endorsed instructions.
Help me prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. From: Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. · 21.5% of measured AI use · task iteration
Help me write press releases or other media communications to promote clients. From: Write press releases or other media communications to promote clients. · 6.7% of measured AI use · task iteration
Help me study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. From: Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. · 2.8% of measured AI use · task iteration
Help me coach client representatives in effective communication with the public or with employees. From: Coach client representatives in effective communication with the public or with employees. · 1.8% of measured AI use · task iteration
All 18 tasks O*NET lists for this occupation, ordered by importance. Each links to its own page with AI-exposure and observed-use detail.
O*NET importance rating, from 1 (not important) to 5 (extremely important).
| Communications and Media | 4.9 | |
| English Language | 4.7 | |
| Administration and Management | 4.0 | |
| Customer and Personal Service | 4.0 | |
| Sales and Marketing | 3.9 | |
| Computers and Electronics | 3.5 | |
| Administrative | 3.0 |
| Oral Comprehension | 4.3 | |
| Oral Expression | 4.1 | |
| Written Expression | 4.0 | |
| Speech Recognition | 4.0 | |
| Speech Clarity | 4.0 | |
| Written Comprehension | 3.9 | |
| Problem Sensitivity | 3.9 | |
| Deductive Reasoning | 3.9 | |
| Fluency of Ideas | 3.8 | |
| Originality | 3.8 | |
| Inductive Reasoning | 3.6 | |
| Near Vision | 3.5 | |
| Information Ordering | 3.0 | |
| Category Flexibility | 3.0 |
| Active Listening | 4.1 | |
| Speaking | 4.1 | |
| Reading Comprehension | 4.0 | |
| Writing | 4.0 | |
| Critical Thinking | 3.9 | |
| Active Learning | 3.4 | |
| Monitoring | 3.0 | |
| Learning Strategies | 2.9 |
| Social Perceptiveness | 4.0 | |
| Coordination | 3.9 | |
| Time Management | 3.9 | |
| Persuasion | 3.8 | |
| Judgment and Decision Making | 3.5 | |
| Complex Problem Solving | 3.4 | |
| Negotiation | 3.3 | |
| Systems Evaluation | 3.3 | |
| Service Orientation | 3.1 | |
| Systems Analysis | 3.1 | |
| Instructing | 3.0 |
Skills employers ask for in job postings for this occupation (Lightcast), with whether each is a common or specialized skill.
Showing the top 40 of 62.
Showing the top 40 of 70.
How characteristic each condition is of the job, on O*NET's 1–5 context scale (higher = more present in day-to-day work). Each condition links to how it varies across all occupations.
What to study: Business, Management, Marketing, and Related Support Services , Communication, Journalism, and Related Programs , Family and Consumer Sciences/Human Sciences . Fields of study crosswalked to this occupation (NCES CIP–SOC), not a requirement.
Share of people in this occupation at each level of education.
| Bachelor's Degree | 90.9% | |
| Master's Degree | 9.1% |
The interests and personal qualities O*NET associates with people who do this work.
| Dependability | 8.0 | |
| Integrity | 7.0 | |
| Cooperation | 6.0 | |
| Social Orientation | 5.0 | |
| Adaptability | 4.0 |
| Marketing/Advertising | 6.7 | |
| Creative Writing | 6.0 | |
| Public Speaking | 5.8 | |
| Media | 5.5 | |
| Management/Administration | 5.0 | |
| Politics | 4.1 | |
| Business Initiatives | 3.9 |
| Enterprising | 5.8 | |
| Artistic | 4.7 | |
| Social | 3.9 | |
| Conventional | 3.5 |
U.S. · annual wages (BLS OEWS)
| 10th percentile | $40,750 |
| 25th percentile | $51,970 |
| Median (50th) | $69,780 |
| 75th percentile | $95,940 |
| 90th percentile | $129,480 |
| People employed | 280,590 |
Where these workers are employed, by number of jobs (national, BLS OEWS). Pay shown is the occupation's national median, not industry-specific.
| Industry | Workers | National median pay |
|---|---|---|
| Professional, Scientific, and Technical Services · Sector | 64,390 | $76,240 |
| Other Services (except Public Administration) · Sector | 40,730 | $65,930 |
| Educational Services · Sector | 36,150 | $63,570 |
| Health Care and Social Assistance · Sector | 21,780 | $61,100 |
| Finance and Insurance · Sector | 13,640 | $82,150 |
| Management of Companies and Enterprises · Sector | 13,640 | $85,030 |
| Information · Sector | 13,220 | $81,590 |
| Arts, Entertainment, and Recreation · Sector | 9,180 | $50,320 |
| Administrative and Support and Waste Management and Remediation Services · Sector | 8,600 | $68,530 |
| Retail Trade · Sector | 7,030 | $47,920 |
| Manufacturing · Sector | 5,750 | $72,870 |
| Wholesale Trade · Sector | 4,910 | $75,870 |
Industries where this occupation is far more common than in the economy as a whole. The location quotient is how many times more concentrated it is here (a value of 5 means five times its economy-wide share).
| Industry | Concentration | Workers |
|---|---|---|
| Research and Development in the Social Sciences and Humanities · National industry | 10.58× | 1,170 |
| Radio Broadcasting Stations · National industry | 7.75× | 730 |
| Labor Unions and Similar Labor Organizations · National industry | 7× | 1,350 |
| Other Services (except Public Administration) · Sector | 5.06× | 40,730 |
| Theater Companies and Dinner Theaters · National industry | 5.01× | 660 |
| Television Broadcasting Stations · National industry | 3.98× | 470 |
| Professional, Scientific, and Technical Services · Sector | 3.29× | 64,390 |
| Management of Companies and Enterprises · Sector | 2.67× | 13,640 |
Part of the Management & Entrepreneurship career cluster.
Side-by-side comparisons place two occupations’ pay, preparation, skills, and AI exposure on the same page — same data, same scale, no forecast.
Options the data surfaces for Public Relations Specialists — not advice or a forecast. Each is a real cross-link you can follow into the evidence.
Capabilities this work builds that are used across many other occupations.
Occupations O*NET rates as related — the nearby moves on the map.
How people typically prepare for this work.
On the global GenAI exposure gradient this work sits around the 81st percentile of 427 international occupations.
Public Relations Specialists show 94th-percentile AI task overlap — and about 27,600 annual U.S. openings
Public Relations Specialists show 94th-percentile AI task overlap — and about 27,600 annual U.S. openings • Public Relations Specialists rank in the 94th percentile (High band) for AI task overlap across U.S. occupations — a measure of how much of the work today's AI can attempt, not how much is automated. (Eloundou et al. (GPTs are GPTs) + Felten AIOE) • The occupation is projected to see about 27,600 U.S. job openings per year (2024–34), counting growth and replacement — a labor-demand projection made independently of AI. (BLS Employment Projections 2024–34) • BLS projects employment to be about average (+4.8%) from 2024 to 2034. (BLS Employment Projections 2024–34) • Median annual pay is $69,780, across about 280,590 U.S. workers. (BLS OEWS (May 2024)) • Of the AI use actually observed for this work, 66% looks like augmentation (drafting, iterating, checking) rather than hands-off automation — from a Claude.ai usage sample, not a census. (2026-01-15-v4-plus-2025-03-27-v2) Source: Singulariki — "Public Relations Specialists". https://singulariki.com/roles/role-27-3031-00 Note: AI task overlap measures what today's AI can attempt, not automation, job loss, or a forecast.
AssetsShare imageMethodology & sourcesPress & newsroomThe newsroom
Every line is built only from figures this page already shows and cites. AI task overlap means what today's AI can attempt — not automation, job loss, or a forecast.
Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.
Data compiled June 2, 2026. Figures are estimates, not advice.
Singulariki. "Public Relations Specialists." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026. https://singulariki.com/roles/role-27-3031-00
Singulariki. (2026). Public Relations Specialists. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/roles/role-27-3031-00
@misc{singulariki-role-27-3031-00,
title = {Public Relations Specialists},
author = {{Singulariki}},
year = {2026},
note = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026},
url = {https://singulariki.com/roles/role-27-3031-00}
} Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.