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Newspaper Publishers

National industry · NAICS 513110

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Newspaper Publishers is a U.S. industry in the NAICS classification. The Bureau of Labor Statistics estimates about 90,630 workers across 104 detailed occupations in it. A typical worker earns around $55,868 a year (Singulariki estimate, see below).

This industry comprises establishments known as newspaper publishers. Establishments in this industry carry out operations necessary for producing and distributing newspapers, including gathering news; writing news columns, feature stories, and editorials; and selling and preparing advertisements. These establishments may publish newspapers in print or electronic form, including exclusively on the Internet. Cross-References.

Employment is national May 2024 OEWS. "Typical pay" is Singulariki's own figure — the employment-weighted average of each occupation's national median wage — a rough center of the industry, not an official BLS number.

How exposed this industry is to AI

Weighting every occupation in this industry by its employment and its unified AI-exposure index (the OpenAI "GPTs are GPTs" human-rated task overlap folded with the Felten/Raj/Seamans AIOE index), this industry sits in the High band — 92nd percentile across all industries.

Exposure measures how much of the work overlaps with what today's AI can do, not a prediction of automation; high-exposure industries are where AI is most likely to reshape tasks. Employment-weighted across 97 occupations that carry an exposure score. Compare every industry on the AI exposure hub.

How AI is actually used in this industry

Among measured Claude.ai (Free and Pro) conversations mapped to O*NET task statements (Anthropic Economic Index, 2026-01-15), these patterns are most associated with the occupations in this industry, weighted by its employment mix. They are shares of observed AI conversations — not of worker time, revenue, or what could be automated — and reflect one AI assistant's consumer sample, not all AI.

Signal coverage 66.4% of employment · 66/103 occupations have AEI task data
Augmentation vs. automation 52.8% working with AI · 36.9% handed to AI
Most common pattern Iteration · you and AI go back and forth
Typical AI autonomy 3.6 / 5 · higher = AI acts more independently

Tasks driving the signal

The task families that account for the most AI activity across this industry's occupations (employment × observed usage), each attributed to the occupation it comes from.

Task Occupation How Share of signal
Prepare, rewrite and edit copy to improve readability, or supervise others who do this work. Editors Iteration 51.7%
Troubleshoot problems involving office equipment, such as computer hardware and software. Office Clerks, General Feedback loop 9.1%
Develop factors such as themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue, to create material. Writers and Authors Directive 7.5%
Read, evaluate and edit manuscripts or other materials submitted for publication and confer with authors regarding changes in content, style or organization, or publication. Editors Iteration 4.9%
Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services. Writers and Authors Iteration 3.7%
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor. Writers and Authors Iteration 3.0%
Review and approve proofs submitted by composing room prior to publication production. Editors Iteration 1.8%
Write narrative, dramatic, lyric, or other types of poetry for publication. Writers and Authors Iteration 0.9%
Use computers for various applications, such as database management or word processing. Secretaries and Administrative Assistants, Except Legal, Medical, and Executive Directive 0.8%
Use computer software to generate new images. Graphic Designers Directive 0.8%
Conduct searches to find needed information, using such sources as the Internet. Secretaries and Administrative Assistants, Except Legal, Medical, and Executive Directive 0.8%
Write humorous material for publication, or for performances such as comedy routines, gags, and comedy shows. Writers and Authors Iteration 0.7%

Occupations behind the signal

The occupations whose AI-touched tasks contribute most to this industry's signal, by employment here.

Occupation Workers Share How they use AI
Editors 13,730 15.2% Iteration
Advertising Sales Agents 9,120 10.1% Iteration
General and Operations Managers 3,400 3.8% Iteration
Graphic Designers 3,400 3.8% Iteration
Office Clerks, General 2,870 3.2% Feedback loop
Writers and Authors 2,310 2.5% Iteration
Driver/Sales Workers 2,010 2.2% none
Bookkeeping, Accounting, and Auditing Clerks 1,790 2.0% Directive
Customer Service Representatives 1,730 1.9% Directive
Market Research Analysts and Marketing Specialists 1,710 1.9% Directive
Producers and Directors 1,220 1.4% Iteration
Secretaries and Administrative Assistants, Except Legal, Medical, and Executive 1,180 1.3% Directive

This rollup is only as complete as the occupation-task matches available for the industry; the coverage figure above is shown so sparse industries do not look falsely precise. AI exposure is not the same as replacement.

Skill & tool metabolism

What this industry's work actually runs on. Each figure is the share of the industry's workers in occupations that significantly rely on a skill, knowledge area, or ability (O*NET importance ≥ 3 of 5), or that use a tool category — its employment reach. This is a measure of how widespread a requirement is across the workforce, not how intensively any one worker uses it. Shares are independent and need not add to 100%.

Based on 96.5% of this industry's employment that maps to a detailed occupation with an O*NET skill profile.

Skills

Skill Employment reach Workers
Speaking 94.8% 85,880
Critical Thinking 94.4% 85,530
Reading Comprehension 94.4% 85,520
Time Management 92.6% 83,940
Active Listening 91.9% 83,310
Monitoring 86.1% 77,990
Coordination 80.9% 73,320
Complex Problem Solving 80.8% 73,210
Writing 79.9% 72,410
Social Perceptiveness 78.4% 71,010
Judgment and Decision Making 77.6% 70,370
Persuasion 67.2% 60,870

Knowledge areas

Knowledge area Employment reach Workers
English Language 90.4% 81,950
Customer and Personal Service 87.2% 79,020
Computers and Electronics 74.3% 67,310
Administration and Management 58.9% 53,420
Communications and Media 58.6% 53,120
Administrative 52.3% 47,360
Mathematics 31.2% 28,310
Sales and Marketing 26.4% 23,940
Education and Training 21.9% 19,850
Law and Government 18.7% 16,930
Production and Processing 18.6% 16,820
Telecommunications 18.2% 16,470

Abilities

Abilitie Employment reach Workers
Oral Comprehension 96.5% 87,490
Near Vision 96.4% 87,410
Oral Expression 96.3% 87,320
Information Ordering 95.2% 86,310
Speech Recognition 95.0% 86,120
Written Comprehension 94.6% 85,750
Deductive Reasoning 93.5% 84,770
Problem Sensitivity 92.1% 83,510
Speech Clarity 91.4% 82,810
Inductive Reasoning 89.6% 81,220
Written Expression 81.8% 74,120
Category Flexibility 75.0% 68,010

Tool categories

Tool category Employment reach Workers
Spreadsheet software 98.6% 89,330
Office suite software 97.3% 88,180
Electronic mail software 96.0% 86,960
Word processing software 94.9% 85,980
Data base user interface and query software 93.8% 84,990
Presentation software 87.5% 79,300
Desktop publishing software 85.0% 77,030
Graphics or photo imaging software 81.7% 74,090
Internet browser software 79.1% 71,660
Project management software 76.4% 69,220
Web page creation and editing software 74.7% 67,680
Document management software 64.0% 58,010
Video creation and editing software 62.4% 56,560
Operating system software 56.3% 51,030
Information retrieval or search software 56.1% 50,850

Reach = share of industry employment in occupations where the requirement is significant; it is not a per-worker usage or proficiency measure. Skill, knowledge, and ability importance is from O*NET; tool use is reported presence of a technology category.

Largest occupations

Exposure quadrant: AI task-overlap percentile vs Median pay AI task-overlap (horizontal) versus median pay (vertical), each as a percentile across all scored occupations, for 39 occupations in Newspaper Publishers. Overlap measures shared tasks with AI, not automation. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Laborers and Freight, Stock, and Material Movers, Hand Driver/Sales Workers Light Truck Drivers Prepress Technicians and Workers First-Line Supervisors of Production and Operating Workers Photographers General and Operations Managers Producers and Directors Managers, All Other Production, Planning, and Expediting Clerks First-Line Supervisors of Office and Administrative Support Workers Graphic Designers Art Directors Desktop Publishers Bookkeeping, Accounting, and Auditing Clerks Web and Digital Interface Designers Market Research Analysts and Marketing Specialists AI task-overlap percentile → ↑ Median pay
The largest occupations in this industry with both an AI task-overlap score and a wage, plotted by task-overlap percentile (horizontal) and median-pay percentile (vertical). Overlap measures shared tasks with AI, not automation.

The occupations that employ the most people in this industry, with their share of the industry's workforce and national median pay for the occupation (not industry-specific pay).

Occupation Workers Share National median pay
News Analysts, Reporters, and Journalists 14,040 15.5% $46,640
Editors 13,730 15.1% $59,600
Advertising Sales Agents 9,120 10.1% $45,830
Printing Press Operators 3,960 4.4% $44,710
General and Operations Managers 3,400 3.8% $92,890
Graphic Designers 3,400 3.8% $38,210
Mail Clerks and Mail Machine Operators, Except Postal Service 3,080 3.4% $33,650
Office Clerks, General 2,870 3.2% $34,830
Writers and Authors 2,310 2.5% $56,480
Driver/Sales Workers 2,010 2.2% $35,760
Bookkeeping, Accounting, and Auditing Clerks 1,790 2.0% $38,580
Customer Service Representatives 1,730 1.9% $36,050
Market Research Analysts and Marketing Specialists 1,710 1.9% $75,120
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel 1,440 1.6% $58,550
Producers and Directors 1,220 1.3% $87,910
Secretaries and Administrative Assistants, Except Legal, Medical, and Executive 1,180 1.3% $36,290
Photographers 1,150 1.3% $47,410
First-Line Supervisors of Office and Administrative Support Workers 1,050 1.2% $48,770
Software Developers 980 1.1% $163,330
Light Truck Drivers 850 0.9% $30,110
Prepress Technicians and Workers 790 0.9% $37,630
First-Line Supervisors of Production and Operating Workers 750 0.8% $63,380
Sales Managers 740 0.8% $126,660
First-Line Supervisors of Non-Retail Sales Workers 660 0.7% $71,790
Accountants and Auditors 650 0.7% $75,120
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 650 0.7% $44,120
Receptionists and Information Clerks 630 0.7% $31,200
Laborers and Freight, Stock, and Material Movers, Hand 590 0.7% $34,110
Marketing Managers 580 0.6% $162,370
Web and Digital Interface Designers 580 0.6% $82,040
Business Operations Specialists, All Other 550 0.6% $47,400
Desktop Publishers 550 0.6% $47,860
First-Line Supervisors of Transportation and Material Moving Workers, Except Aircraft Cargo Handling Supervisors 540 0.6% $45,120
Managers, All Other 510 0.6% $92,590
Advertising and Promotions Managers 460 0.5% $82,390
Production, Planning, and Expediting Clerks 430 0.5% $46,830
Art Directors 420 0.5% $80,760
Proofreaders and Copy Markers 420 0.5% $33,970
Human Resources Specialists 370 0.4% $88,520
Public Relations Specialists 350 0.4% $48,060

Showing the top 40 of 104 occupations by employment.

Most distinctive occupations

The occupations most unusually concentrated in this industry compared with the economy as a whole. The location quotient is how many times more common an occupation is here versus its economy-wide share (a value of 5 means five times as concentrated).

Occupation Concentration Workers
News Analysts, Reporters, and Journalists 574.87× 14,040
Editors 244.64× 13,730
Desktop Publishers 233.92× 550
Advertising Sales Agents 159.18× 9,120
Proofreaders and Copy Markers 138.48× 420
Mail Clerks and Mail Machine Operators, Except Postal Service 83.53× 3,080
Writers and Authors 82.22× 2,310
Prepress Technicians and Workers 58.26× 790
Printing Press Operators 46.43× 3,960
Photographers 38.19× 1,150
Advertising and Promotions Managers 37.09× 460
Graphic Designers 27× 3,400
Producers and Directors 14.29× 1,220
Art Directors 14.19× 420
Print Binding and Finishing Workers 12.13× 260
Machine Feeders and Offbearers 11.66× 320
Film and Video Editors 11.2× 190
Camera Operators, Television, Video, and Film 10.43× 150
Web and Digital Interface Designers 8.86× 580
Driver/Sales Workers 8.19× 2,010
Write a report on thisheadline · factoids · citation

The Newspaper Publishers workforce sits at the 92nd percentile of AI task overlap — 90,630 U.S. workers

  • Weighting every occupation by its real share of Newspaper Publishers employment, the industry's workforce ranks in the 92nd percentile (High band) for AI task overlap — overlap with what AI can attempt, not a measure of jobs at risk.Eloundou et al. + Felten AIOE, weighted by BLS OEWS
  • The industry employs about 90,630 U.S. workers across 104 occupations.BLS OEWS (May 2024)
  • Employment-weighted typical annual pay is about $55,868.BLS OEWS (May 2024)
  • Of AI use observed across this industry's occupations, 53% looks like augmentation rather than automation — from a Claude.ai sample, not a census.Anthropic Economic Index
Copy the whole kit
The Newspaper Publishers workforce sits at the 92nd percentile of AI task overlap — 90,630 U.S. workers

• Weighting every occupation by its real share of Newspaper Publishers employment, the industry's workforce ranks in the 92nd percentile (High band) for AI task overlap — overlap with what AI can attempt, not a measure of jobs at risk. (Eloundou et al. + Felten AIOE, weighted by BLS OEWS)
• The industry employs about 90,630 U.S. workers across 104 occupations. (BLS OEWS (May 2024))
• Employment-weighted typical annual pay is about $55,868. (BLS OEWS (May 2024))
• Of AI use observed across this industry's occupations, 53% looks like augmentation rather than automation — from a Claude.ai sample, not a census. (Anthropic Economic Index)

Source: Singulariki — "Newspaper Publishers". https://singulariki.com/industries/513110
Note: AI task overlap measures what today's AI can attempt, not automation, job loss, or a forecast.

AssetsShare imageMethodology & sourcesPress & newsroomThe newsroom

Every line is built only from figures this page already shows and cites. AI task overlap means what today's AI can attempt — not automation, job loss, or a forecast.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 3, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Newspaper Publishers." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; Census NAICS 2022; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026. https://singulariki.com/industries/513110

APA

Singulariki. (2026). Newspaper Publishers. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/industries/513110

BibTeX 
@misc{singulariki-513110,
  title  = {Newspaper Publishers},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; Census NAICS 2022; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026},
  url    = {https://singulariki.com/industries/513110}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.