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Communications and Media

Knowledge · O*NET work requirement

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

In the O*NET occupational database, Communications and Media is an area of knowledge that work requires. O*NET rates how important it is (1–5) and what level of it a job needs (0–7) for every U.S. occupation. It is rated as important (3 or higher) in 131 of 894 occupations.

Breadth here means how widely O*NET rates this area of knowledge as important across occupations — not that it is rare, high-paying, or currently in employer demand.

Occupations that rely most on Communications and Media

Ranked by O*NET importance to the occupation (1–5). Bars are sized against the 1–5 scale; the level column is what depth of the area of knowledge the job needs (0–7).

Occupation Importance Score Level
Film and Video Editors 4.9 5.9
Public Relations Specialists 4.9 6.2
Media Programming Directors 4.9 5.4
Broadcast Announcers and Radio Disc Jockeys 4.8 5.3
Media Technical Directors/Managers 4.8 5.5
Producers and Directors 4.7 5.0
News Analysts, Reporters, and Journalists 4.7 5.5
Editors 4.5 5.6
Advertising and Promotions Managers 4.3 5.2
Graphic Designers 4.3 4.4
Communications Teachers, Postsecondary 4.3 5.5
Writers and Authors 4.2 4.7
Public Safety Telecommunicators 4.2 4.3
Actors 4.1 4.6
Art Directors 4.1 4.7
Special Effects Artists and Animators 4.1 4.6
Web Administrators 4.1 4.2
Audio and Video Technicians 4.1 4.7
English Language and Literature Teachers, Postsecondary 4.1 5.1
Emergency Management Directors 4.0 4.0
Poets, Lyricists and Creative Writers 4.0 5.5
Search Marketing Strategists 3.9 3.5
Advertising Sales Agents 3.8 4.2
Camera Operators, Television, Video, and Film 3.8 3.5
Marketing Managers 3.8 4.2
Architecture Teachers, Postsecondary 3.8 4.8
Clergy 3.7 3.8
Photographers 3.7 3.5
Meeting, Convention, and Event Planners 3.7 3.5
Agents and Business Managers of Artists, Performers, and Athletes 3.7 3.8
Education Teachers, Postsecondary 3.7 4.8
Lodging Managers 3.6 3.5
Desktop Publishers 3.6 4.4
Library Science Teachers, Postsecondary 3.6 4.3
Online Merchants 3.6 3.5
Talent Directors 3.6 4.0
Urban and Regional Planners 3.6 3.7
Art, Drama, and Music Teachers, Postsecondary 3.6 4.3
Chief Sustainability Officers 3.6 3.7
Broadcast Technicians 3.5 3.8

Showing the top 40 of 131 occupations where this is important.

How AI is used by roles that need Communications and Media

This area of knowledge is not itself "being automated" — but we can look at the roles for which O*NET rates it important and ask how those people actually use AI. This rolls the Anthropic Economic Index per-role signal up across those roles (importance-weighted). 81.7% of the 131 roles where this is important carry observed AI-usage data (107 roles).

Across those roles, 51.6% of AI conversations are people working with AI and 33.0% hand a task to AI , with an average autonomy of 3.69 / 5.

Collaboration pattern Share What it means
task iteration 32.0% you and AI go back and forth
directive 31.8% AI does it; you give the instruction
learning 15.4% you ask AI to explain or teach
validation 4.3% you do it; AI checks your work
feedback loop 1.3% AI does it, then adjusts from your feedback

Roles behind this signal

The roles where this area of knowledge is most important and that also have the most AEI data. "Works with AI" is the role's share of conversations that augment rather than automate.

Occupation Importance Works with AI Autonomy
English Language and Literature Teachers, Postsecondary 4.1 63.2% 4.0/5
Biological Science Teachers, Postsecondary 3.1 63.2% 4.0/5
Editors 4.5 68.2% 4.0/5
Poets, Lyricists and Creative Writers 4.0 46.2% 4.0/5
Communications Teachers, Postsecondary 4.3 65.7% 3.0/5
Technical Writers 3.3 54.2% 4.0/5
Education Teachers, Postsecondary 3.7 65.3% 3.5/5
Social Work Teachers, Postsecondary 3.3 67.2% 3.5/5
Recreation and Fitness Studies Teachers, Postsecondary 3.0 66.2% 3.3/5
Library Science Teachers, Postsecondary 3.6 66.2% 3.0/5
Sociology Teachers, Postsecondary 3.4 66.2% 3.5/5
Instructional Coordinators 3.4 53.1% 4.0/5

Source: Anthropic Economic Index (2026-01-15-v4-plus-2025-03-27-v2) over a sample of Claude.ai Free and Pro conversations — not all AI tools and not the whole workforce. Shares are of observed conversations, weighted by how important this area of knowledge is to each role; some conversations are left unclassified by Anthropic's taxonomy, so shares need not sum to 100.

Industries that concentrate this

Where Communications and Media matters most across the economy. Employment reach is the share of an industry's workers in occupations that significantly rely on Communications and Media (O*NET importance ≥ 3 of 5). Concentration compares that reach to the national average industry, so a value above 1× means the requirement is more pervasive here than across the economy as a whole.

Nationally, about 9.3% of workers are in occupations that significantly rely on Communications and Media (measured across 65 industries).

Sectors with the most such workers

Sector Workers Employment reach
Educational Services 3,719,140 27.3%
Professional, Scientific, and Technical Services 2,266,320 21.0%
Finance and Insurance 1,024,680 16.5%
Information 944,080 32.5%
Health Care and Social Assistance 852,600 3.7%
Accommodation and Food Services 812,320 5.7%
Management of Companies and Enterprises 491,990 17.5%
Administrative and Support and Waste Management and Remediation Services 481,810 5.3%
Other Services (except Public Administration) 430,700 9.7%
Wholesale Trade 428,860 7.1%
Manufacturing 410,130 3.2%
Arts, Entertainment, and Recreation 349,220 13.2%

Industries where it is most concentrated

Industry Level Concentration Employment reach
Television Broadcasting Stations National industry 8.32× 77.4%
Radio Broadcasting Stations National industry 8.15× 75.8%
Newspaper Publishers National industry 6.3× 58.6%
Insurance Agencies and Brokerages National industry 4.61× 42.9%
Theater Companies and Dinner Theaters National industry 4.08× 37.9%
Information Sector 3.49× 32.5%
Educational Services Sector 2.94× 27.3%
Professional, Scientific, and Technical Services Sector 2.26× 21.0%
Research and Development in the Social Sciences and Humanities National industry 2.25× 20.9%
Direct Health and Medical Insurance Carriers National industry 2.06× 19.2%
Management of Companies and Enterprises Sector 1.88× 17.5%
Finance and Insurance Sector 1.77× 16.5%

Reach is a measure of how widespread a requirement is across an industry's workforce, not how intensively any individual uses it. Sector worker counts come from BLS OEWS employment; the significance threshold and tool use come from O*NET. Industries shown by concentration are filtered to a real worker base so a tiny specialty cannot top the list on rounding.

Capabilities required by many of the same occupations — a measure of which skills, knowledge and abilities tend to travel together, not a judgment of similarity.

Capability Type Shared occupations
Originality Ability 102
Fluency of Ideas Ability 111
Negotiation Cross-functional skill 69
Persuasion Cross-functional skill 81
Social Perceptiveness Cross-functional skill 121
Computers and Electronics Knowledge 105
Administration and Management Knowledge 94
Instructing Cross-functional skill 87
Writing Basic skill 118
Active Learning Basic skill 116
Sociology and Anthropology Knowledge 36
Systems Analysis Cross-functional skill 80

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Communications and Media." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; Census NAICS 2022; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27). Accessed June 7, 2026. https://singulariki.com/knowledge/communications-and-media

APA

Singulariki. (2026). Communications and Media. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/knowledge/communications-and-media

BibTeX
@misc{singulariki-communications-and-media,
  title  = {Communications and Media},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; Census NAICS 2022; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27). Accessed June 7, 2026},
  url    = {https://singulariki.com/knowledge/communications-and-media}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.