Communications and Media
Knowledge · O*NET work requirement
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
In the O*NET occupational database, Communications and Media is an area of knowledge that work requires. O*NET rates how important it is (1–5) and what level of it a job needs (0–7) for every U.S. occupation. It is rated as important (3 or higher) in 131 of 894 occupations.
Breadth here means how widely O*NET rates this area of knowledge as important across occupations — not that it is rare, high-paying, or currently in employer demand.
Occupations that rely most on Communications and Media
Ranked by O*NET importance to the occupation (1–5). Bars are sized against the 1–5 scale; the level column is what depth of the area of knowledge the job needs (0–7).
Showing the top 40 of 131 occupations where this is important.
How AI is used by roles that need Communications and Media
This area of knowledge is not itself "being automated" — but we can look at the roles for which O*NET rates it important and ask how those people actually use AI. This rolls the Anthropic Economic Index per-role signal up across those roles (importance-weighted). 81.7% of the 131 roles where this is important carry observed AI-usage data (107 roles).
Across those roles, 51.6% of AI conversations are people working with AI and 33.0% hand a task to AI , with an average autonomy of 3.69 / 5.
| Collaboration pattern | Share | What it means |
|---|---|---|
| task iteration | 32.0% | you and AI go back and forth |
| directive | 31.8% | AI does it; you give the instruction |
| learning | 15.4% | you ask AI to explain or teach |
| validation | 4.3% | you do it; AI checks your work |
| feedback loop | 1.3% | AI does it, then adjusts from your feedback |
Roles behind this signal
The roles where this area of knowledge is most important and that also have the most AEI data. "Works with AI" is the role's share of conversations that augment rather than automate.
| Occupation | Importance | Works with AI | Autonomy |
|---|---|---|---|
| English Language and Literature Teachers, Postsecondary | 4.1 | 63.2% | 4.0/5 |
| Biological Science Teachers, Postsecondary | 3.1 | 63.2% | 4.0/5 |
| Editors | 4.5 | 68.2% | 4.0/5 |
| Poets, Lyricists and Creative Writers | 4.0 | 46.2% | 4.0/5 |
| Communications Teachers, Postsecondary | 4.3 | 65.7% | 3.0/5 |
| Technical Writers | 3.3 | 54.2% | 4.0/5 |
| Education Teachers, Postsecondary | 3.7 | 65.3% | 3.5/5 |
| Social Work Teachers, Postsecondary | 3.3 | 67.2% | 3.5/5 |
| Recreation and Fitness Studies Teachers, Postsecondary | 3.0 | 66.2% | 3.3/5 |
| Library Science Teachers, Postsecondary | 3.6 | 66.2% | 3.0/5 |
| Sociology Teachers, Postsecondary | 3.4 | 66.2% | 3.5/5 |
| Instructional Coordinators | 3.4 | 53.1% | 4.0/5 |
Source: Anthropic Economic Index (2026-01-15-v4-plus-2025-03-27-v2) over a sample of Claude.ai Free and Pro conversations — not all AI tools and not the whole workforce. Shares are of observed conversations, weighted by how important this area of knowledge is to each role; some conversations are left unclassified by Anthropic's taxonomy, so shares need not sum to 100.
Industries that concentrate this
Where Communications and Media matters most across the economy. Employment reach is the share of an industry's workers in occupations that significantly rely on Communications and Media (O*NET importance ≥ 3 of 5). Concentration compares that reach to the national average industry, so a value above 1× means the requirement is more pervasive here than across the economy as a whole.
Nationally, about 9.3% of workers are in occupations that significantly rely on Communications and Media (measured across 65 industries).
Sectors with the most such workers
| Sector | Workers | Employment reach |
|---|---|---|
| Educational Services | 3,719,140 | 27.3% |
| Professional, Scientific, and Technical Services | 2,266,320 | 21.0% |
| Finance and Insurance | 1,024,680 | 16.5% |
| Information | 944,080 | 32.5% |
| Health Care and Social Assistance | 852,600 | 3.7% |
| Accommodation and Food Services | 812,320 | 5.7% |
| Management of Companies and Enterprises | 491,990 | 17.5% |
| Administrative and Support and Waste Management and Remediation Services | 481,810 | 5.3% |
| Other Services (except Public Administration) | 430,700 | 9.7% |
| Wholesale Trade | 428,860 | 7.1% |
| Manufacturing | 410,130 | 3.2% |
| Arts, Entertainment, and Recreation | 349,220 | 13.2% |
Industries where it is most concentrated
| Industry | Level | Concentration | Employment reach |
|---|---|---|---|
| Television Broadcasting Stations | National industry | 8.32× | 77.4% |
| Radio Broadcasting Stations | National industry | 8.15× | 75.8% |
| Newspaper Publishers | National industry | 6.3× | 58.6% |
| Insurance Agencies and Brokerages | National industry | 4.61× | 42.9% |
| Theater Companies and Dinner Theaters | National industry | 4.08× | 37.9% |
| Information | Sector | 3.49× | 32.5% |
| Educational Services | Sector | 2.94× | 27.3% |
| Professional, Scientific, and Technical Services | Sector | 2.26× | 21.0% |
| Research and Development in the Social Sciences and Humanities | National industry | 2.25× | 20.9% |
| Direct Health and Medical Insurance Carriers | National industry | 2.06× | 19.2% |
| Management of Companies and Enterprises | Sector | 1.88× | 17.5% |
| Finance and Insurance | Sector | 1.77× | 16.5% |
Reach is a measure of how widespread a requirement is across an industry's workforce, not how intensively any individual uses it. Sector worker counts come from BLS OEWS employment; the significance threshold and tool use come from O*NET. Industries shown by concentration are filtered to a real worker base so a tiny specialty cannot top the list on rounding.
Related knowledge, skills & abilities
Capabilities required by many of the same occupations — a measure of which skills, knowledge and abilities tend to travel together, not a judgment of similarity.
| Capability | Type | Shared occupations |
|---|---|---|
| Originality | Ability | 102 |
| Fluency of Ideas | Ability | 111 |
| Negotiation | Cross-functional skill | 69 |
| Persuasion | Cross-functional skill | 81 |
| Social Perceptiveness | Cross-functional skill | 121 |
| Computers and Electronics | Knowledge | 105 |
| Administration and Management | Knowledge | 94 |
| Instructing | Cross-functional skill | 87 |
| Writing | Basic skill | 118 |
| Active Learning | Basic skill | 116 |
| Sociology and Anthropology | Knowledge | 36 |
| Systems Analysis | Cross-functional skill | 80 |
Sources for this page
Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.
- O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
- BLS Occupational Employment and Wage Statistics (OEWS) May 2024 U.S. Bureau of Labor Statistics
- Census NAICS 2022 U.S. Census Bureau
- Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
Data compiled June 2, 2026. Figures are estimates, not advice.
Cite this page
Singulariki. "Communications and Media." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; Census NAICS 2022; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27). Accessed June 7, 2026. https://singulariki.com/knowledge/communications-and-media
Singulariki. (2026). Communications and Media. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/knowledge/communications-and-media
@misc{singulariki-communications-and-media,
title = {Communications and Media},
author = {{Singulariki}},
year = {2026},
note = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; Census NAICS 2022; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27). Accessed June 7, 2026},
url = {https://singulariki.com/knowledge/communications-and-media}
} Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.