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Educational, Guidance, and Career Counselors and Advisors

Occupation · SOC 21-1012.00

Advise and assist students and provide educational and vocational guidance services.

Also called: Academic Advisor · Career Counselor · Guidance Counselor · School Counselor · Academic Counselor · Admissions Counselor · College Counselor · Elementary School Counselor · Student Services Coordinator · Vocational Counselor · Adult School Counselor · Advisor

Job family: Community and Social Service Occupations

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Download .md

A source-stamped Markdown brief of this occupation — paste it into an agent, or fetch /roles/role-21-1012-00/context.md directly.

AI work map

A fast read on where AI already shows up in this occupation, where it stays a copilot, where humans remain in the loop, and what the labor market is doing. Built from observed Claude.ai conversations mapped to O*NET tasks and from published research — measures of usage and exposure, not advice or predictions that the job is going away.

Often handed to AI

Task areas most often handled directively in observed AI conversations — candidates to delegate with light review.

  • Provide students with information on such topics as college degree programs and admission requirements, financial aid opportunities, trade and technical schools, and apprenticeship programs. · 4.4%
  • Compile and study occupational, educational, and economic information to assist counselees in determining and carrying out vocational and educational objectives. · 2.4%
  • Evaluate students' or individuals' abilities, interests, and personality characteristics using tests, records, interviews, or professional sources. · 1.9%
See how AI is used here →

Use as a copilot

Task areas where people work with AI — iterating, learning, or checking — staying in the loop rather than handing the task off.

  • Instruct individuals in career development techniques such as job search and application strategies, resume writing, and interview skills. · 106.7%
  • Teach classes and present self-help or information sessions on subjects related to education and career planning. · 4.3%
  • Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning. · 4.3%
See collaboration patterns →

Keep a human in the loop

Task areas where a human was still judged necessary in a large share of observed conversations — not a safety ruling, an observed-need signal.

  • Provide students with information on such topics as college degree programs and admission requirements, financial aid opportunities, trade and technical schools, and apprenticeship programs. · 99.5% need a human
  • Instruct individuals in career development techniques such as job search and application strategies, resume writing, and interview skills. · 98.3% need a human
  • Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning. · 98.1% need a human
See the boundary tasks →

70th-percentile task overlap — yet about 31,000 openings a year (+3.5% projected, BLS), and observed AI use leans 7061% copilot, not hand-off (AEI) . What exposure means →

AI & job outlook

What today's research says about this occupation's exposure to AI, how AI is actually being used in it, and where employment is headed. These are positions within published studies — measures of exposure and usage, not predictions that this job will disappear.

Exposure to current AI

Each study uses its own scale, so the raw scores are not comparable across rows — the percentile (this job's rank among all U.S. occupations with data) is the comparable figure, and sizes the bars.

Measure Rank vs all occupations Percentile Score
Overall AI exposure (Felten et al.) High 73rd 1.0
LLM task exposure, γ (OpenAI / Eloundou) Moderate 45th 0.5
AI assistant applicability (Microsoft) High 93rd 0.3

OpenAI's exposure study scores tasks three ways: with a language model alone (α 0.1), with simple added tooling (β 0.3), and including AI-powered software (γ 0.5). Higher means more of the job's tasks could be done at least twice as fast — not that they will be automated away.

Most of this job's tasks can be done remotely (Dingel–Neiman), which tends to track with higher digital and AI exposure.

Historical automation estimate (2013)

A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking.

Frey–Osborne probability 0.0 · 6th percentile among occupations · Low

How AI is actually used in this job

Among measured AI assistant conversations mapped to this occupation (Anthropic Economic Index, 2026-01-15), these task types came up most. These are shares of observed AI conversations — not shares of the job, of worker time, or of what could be automated.

Compile and study occupational, educational, and economic information to assist counselees in determining and carrying out vocational and educational objectives. 1.8%
Provide information for teachers and staff members involved in helping students or graduates identify and pursue employment opportunities. 1.2%
Teach classes and present self-help or information sessions on subjects related to education and career planning. 0.7%
Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning. 0.6%
Prepare reports on students and activities as required by administration. 0.6%
Plan, direct, and participate in recruitment and enrollment activities. 0.3%

Job outlook

Independent U.S. Bureau of Labor Statistics employment projection for 2024–2034 — a labor-market forecast, not an AI-impact forecast.

Outlook About average · +3.5% by 2034
Projected annual openings 31,000
Employment 2024 → 2034 376,300 → 389,600

“Annual openings” counts new jobs plus replacements for workers who leave the occupation, so it can be large even when growth is modest.

Where this work sits on the global GenAI gradient

The ILO's 2025 global study scores generative-AI exposure on the international ISCO-08 occupation system, not US SOC. Bridged through the published (and approximate, many-to-many) IBS O*NET-SOC ↔ ISCO-08 crosswalk, this US occupation corresponds to the international 2 occupations below. Exposure here means how much of the work's tasks today's AI can attempt — task overlap, not automation, adoption, or jobs lost.

36% mean task exposure (2025)
67th percentile of 427 placed occupations
−6 pts shift 2023 → 2025
International occupation (ISCO-08) Task exposure (2025) Most tasks fall in
Personnel and Careers Professionals · 2423 45% Gradient 2
Teaching Professionals Not Elsewhere Classified · 2359 33% Minimal

Read the whole six-band gradient on the GenAI exposure gradient page. The crosswalk is approximate: a US occupation can map to several international ones, and the ILO scores describe the international occupation, not this exact US role.

Working with AI in this job

How people actually apply AI to this occupation's tasks, from Claude.ai (Free and Pro) conversations in the Anthropic Economic Index, 2026-01-15. This is one AI assistant's consumer sample — not all AI, not the whole workforce. Autonomy and the collaboration mix are model-rated estimates; figures below the sample floor are hidden.

Augmentation vs. automation 70.6% working with AI · 26.9% handed to AI
Most common way people use AI here Iteration · you and AI go back and forth
Typical AI autonomy 4.0 / 5 · higher = AI acts more independently
Used for work (vs. personal / coursework) 58.6%

What people delegate to AI

The role's most common tasks in AI conversations, each tagged with how people work with the AI on it. “Usage” is the share of observed conversations, not of the job.

Task How Usage
Instruct individuals in career development techniques such as job search and application strategies, resume writing, and interview skills. Iteration 106.7%
Provide students with information on such topics as college degree programs and admission requirements, financial aid opportunities, trade and technical schools, and apprenticeship programs. Directive 4.4%
Teach classes and present self-help or information sessions on subjects related to education and career planning. Learning 4.3%
Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning. Iteration 4.3%
Counsel individuals to help them understand and overcome personal, social, or behavioral problems affecting their educational or vocational situations. Learning 3.3%
Compile and study occupational, educational, and economic information to assist counselees in determining and carrying out vocational and educational objectives. Directive 2.4%
Evaluate students' or individuals' abilities, interests, and personality characteristics using tests, records, interviews, or professional sources. Directive 1.9%
Provide information for teachers and staff members involved in helping students or graduates identify and pursue employment opportunities. Directive 0.8%

Where a human is still needed

Tasks where the model most often judged that a person remained necessary — a useful read on the current boundary, not a guarantee.

Provide students with information on such topics as college degree programs and admission requirements, financial aid opportunities, trade and technical schools, and apprenticeship programs. 99.5%
Instruct individuals in career development techniques such as job search and application strategies, resume writing, and interview skills. 98.3%
Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning. 98.1%
Refer qualified counselees to employers or employment services for job placement. 97.8%
Plan and promote career and employment-related programs and events, such as career planning presentations, work-experience programs, job fairs, and career workshops. 97.8%
Prepare reports on students and activities as required by administration. 97.8%

What people most often hand AI here

Example prompts phrased from the tasks people most often delegate to AI in this occupation (Anthropic Economic Index). Each shows the underlying measured task and its share of observed AI use. They are suggested phrasings of real tasks — starting points, not endorsed instructions.

  • Help me instruct individuals in career development techniques such as job search and application strategies, resume writing, and interview skills.

    From: Instruct individuals in career development techniques such as job search and application strategies, resume writing, and interview skills. · 106.7% of measured AI use · task iteration

  • Help me provide students with information on such topics as college degree programs and admission requirements, financial aid opportunities, trade and technical schools, and apprenticeship programs.

    From: Provide students with information on such topics as college degree programs and admission requirements, financial aid opportunities, trade and technical schools, and apprenticeship programs. · 4.4% of measured AI use · directive

  • Help me teach classes and present self-help or information sessions on subjects related to education and career planning.

    From: Teach classes and present self-help or information sessions on subjects related to education and career planning. · 4.3% of measured AI use · learning

  • Help me counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning.

    From: Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning. · 4.3% of measured AI use · task iteration

Tasks

All 34 tasks O*NET lists for this occupation, ordered by importance. Each links to its own page with AI-exposure and observed-use detail.

Work activities

Knowledge, skills & abilities

O*NET importance rating, from 1 (not important) to 5 (extremely important).

Essential skills

Active Listening 4.4
Speaking 4.1
Reading Comprehension 3.9
Writing 3.9
Critical Thinking 3.9
Active Learning 3.8
Learning Strategies 3.8
Monitoring 3.8

Abilities

Oral Comprehension 4.3
Oral Expression 4.3
Written Comprehension 4.0
Written Expression 4.0
Problem Sensitivity 3.8
Deductive Reasoning 3.8
Inductive Reasoning 3.8
Speech Clarity 3.8
Fluency of Ideas 3.6
Speech Recognition 3.6
Information Ordering 3.4
Near Vision 3.4
Originality 3.1
Category Flexibility 3.1
Selective Attention 3.1

Transferable skills

Social Perceptiveness 4.1
Service Orientation 4.0
Complex Problem Solving 3.8
Coordination 3.6
Persuasion 3.6
Instructing 3.6
Judgment and Decision Making 3.6
Negotiation 3.4
Time Management 3.1
Systems Analysis 3.0
Systems Evaluation 3.0

Knowledge

Customer and Personal Service 4.1
English Language 3.9
Therapy and Counseling 3.6
Education and Training 3.4
Psychology 3.1
Administrative 3.1

Skills in demand

Skills employers ask for in job postings for this occupation (Lightcast), with whether each is a common or specialized skill.

Showing the top 40 of 57.

Tools & technology

Example Category
Microsoft Excel Spreadsheet software Hot technology In demand
Microsoft Office software Office suite software Hot technology In demand
Microsoft Outlook Electronic mail software Hot technology In demand
Microsoft PowerPoint Presentation software Hot technology In demand
Adobe Photoshop Graphics or photo imaging software Hot technology
Facebook Web page creation and editing software Hot technology
Google Docs Word processing software Hot technology
Microsoft Access Data base user interface and query software Hot technology
Microsoft Project Project management software Hot technology
Microsoft SharePoint Document management software Hot technology
Microsoft SQL Server Reporting Services SSRS Data base reporting software Hot technology
Microsoft Word Word processing software Hot technology
Oracle PeopleSoft Enterprise resource planning ERP software Hot technology
ACT Discover Data base user interface and query software
ACT WorkKeys Analytical or scientific software
Adobe ActionScript Development environment software
Athena Software Penelope Case Management Medical software
Blackbaud The Raiser's Edge Customer relationship management CRM software
Blackboard software Data base user interface and query software
Blackboard Wimba Presentation software
Bloomz Desktop communications software
Career Cruising Data base user interface and query software
Career decision-making programs Data base user interface and query software
Career Dimensions Focus 2 Analytical or scientific software
Career management systems CMS Data base user interface and query software
Career Zone Data base user interface and query software
Centers for Disease Control and Prevention CDC WONDER Data base user interface and query software
Centers for Disease Control and Prevention Epi Info Analytical or scientific software
Chat software Network conferencing software
Coin Educational Products Climb K-5 Online Data base user interface and query software
Coin Educational Products Coin Jr. Data base user interface and query software
College Central Network Career Services Central Data base user interface and query software
Common Curriculum Computer based training software
Computer-assisted career guidance software Data base user interface and query software
Computer-assisted live supervision Network monitoring software
Computerized diagnostic programs Analytical or scientific software
Computerized statistical packages Analytical or scientific software
Computerized testing programs Analytical or scientific software
Counseling software Analytical or scientific software
Database application software Data base user interface and query software

Showing the top 40 of 76.

Work context

How characteristic each condition is of the job, on O*NET's 1–5 context scale (higher = more present in day-to-day work). Each condition links to how it varies across all occupations.

Face-to-Face Discussions with Individuals and Within Teams 5.0
Telephone Conversations 5.0
E-Mail 4.9
Contact With Others 4.9
Work With or Contribute to a Work Group or Team 4.8
Indoors, Environmentally Controlled 4.7
Coordinate or Lead Others in Accomplishing Work Activities 4.6
Spend Time Sitting 4.3
Impact of Decisions on Co-workers or Company Results 4.2
Determine Tasks, Priorities and Goals 4.2
Conflict Situations 4.1
Deal With External Customers or the Public in General 4.1
Freedom to Make Decisions 4.0
Importance of Being Exact or Accurate 4.0
Frequency of Decision Making 3.9
Dealing With Unpleasant, Angry, or Discourteous People 3.8
Time Pressure 3.8
Importance of Repeating Same Tasks 3.4
Physical Proximity 3.4
Written Letters and Memos 3.2
Consequence of Error 3.0
Health and Safety of Other Workers 2.8
Work Outcomes and Results of Other Workers 2.8
Level of Competition 2.8
Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable 2.8
Public Speaking 2.7
Spend Time Making Repetitive Motions 2.3
Spend Time Standing 2.3
Exposed to Disease or Infections 2.2
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls 2.2
Dealing with Violent or Physically Aggressive People 2.0
Spend Time Walking or Running 2.0
Exposed to Extremely Bright or Inadequate Lighting Conditions 1.6
Exposed to Contaminants 1.6
Spend Time Bending or Twisting Your Body 1.5
Degree of Automation 1.5
In an Enclosed Vehicle or Operate Enclosed Equipment 1.4
Outdoors, Under Cover 1.4
Exposed to Very Hot or Cold Temperatures 1.3
Spend Time Kneeling, Crouching, Stooping, or Crawling 1.3

How to get in

Job zone
Zone 5 — Job Zone Five: Extensive Preparation Needed
Education
Most of these occupations require graduate school. For example, they may require a master's degree, and some require a Ph.D., M.D., or J.D. (law degree).
Typical entry-level education
Master's degree · BLS, the typical path — not a requirement
Related experience
Extensive skill, knowledge, and experience are needed for these occupations. Many require more than five years of experience. For example, surgeons must complete four years of college and an additional five to seven years of specialized medical training to be able to do their job.
Preparation level
SVP (8.0 and above) — total schooling plus on-the-job experience.

What to study: Business, Management, Marketing, and Related Support Services , Education , Psychology . Fields of study crosswalked to this occupation (NCES CIP–SOC), not a requirement.

Education of current workers

Share of people in this occupation at each level of education.

Associate's Degree (or other 2-year degree) 2.5%
Post-Master's Certificate 0.5%

Interests & work styles

The interests and personal qualities O*NET associates with people who do this work.

Work styles

Dependability 8.0
Integrity 7.0
Cooperation 6.0
Social Orientation 5.0
Self-Control 4.0

Career interests (Holland / RIASEC)

Social 7.0
Conventional 4.1
Enterprising 3.9
Investigative 3.3
Artistic 3.1

Interest areas

Professional Advising 7.0
Social Service 6.6
Personal Service 5.0
Teaching/Education 4.8
Public Speaking 4.3
Social Science 3.7

Wages & employment

U.S. · annual wages (BLS OEWS)

$44k10th$52k25th$65kMedian$83k75th$106k90th
Annual wages by percentile — U.S. (BLS OEWS). The light band spans the 10th–90th percentile; the darker band is the middle half (25th–75th); the line is the median.
376k2024390k2034 (proj.)+3.5% · About average
Projected U.S. employment, 2024–2034 (BLS Employment Projections). A labor-market forecast for the occupation, not an AI-impact forecast.
10th percentile $43,580
25th percentile $51,690
Median (50th) $65,140
75th percentile $83,490
90th percentile $105,870
People employed 342,350

Industries that employ this occupation

Where these workers are employed, by number of jobs (national, BLS OEWS). Pay shown is the occupation's national median, not industry-specific.

Industry Workers National median pay
Educational Services · Sector 305,520 $67,070
Health Care and Social Assistance · Sector 18,290 $47,560
Other Services (except Public Administration) · Sector 3,650 $49,210
Professional, Scientific, and Technical Services · Sector 1,930 $57,610
Services for the Elderly and Persons with Disabilities · National industry 1,230 $43,630
Management of Companies and Enterprises · Sector 920 $51,850
Temporary Help Services · National industry 810 $59,360
Research and Development in the Social Sciences and Humanities · National industry 660
Residential Mental Health and Substance Abuse Facilities · National industry 520 $48,210
Outpatient Mental Health and Substance Abuse Centers · National industry 460 $55,120
Residential Intellectual and Developmental Disability Facilities · National industry 320 $44,890
Finance and Insurance · Sector 230 $64,540

Where this work is most concentrated

Industries where this occupation is far more common than in the economy as a whole. The location quotient is how many times more concentrated it is here (a value of 5 means five times its economy-wide share).

Industry Concentration Workers
Educational Services · Sector 10.09× 305,520
Research and Development in the Social Sciences and Humanities · National industry 4.89× 660
Residential Mental Health and Substance Abuse Facilities · National industry 0.91× 520
Outpatient Mental Health and Substance Abuse Centers · National industry 0.67× 460
Residential Intellectual and Developmental Disability Facilities · National industry 0.37× 320
Other Services (except Public Administration) · Sector 0.37× 3,650
Health Care and Social Assistance · Sector 0.36× 18,290
Services for the Elderly and Persons with Disabilities · National industry 0.23× 1,230

Part of the Education and Healthcare & Human Services career clusters.

Exposure quadrant: AI task-overlap percentile vs Median pay Educational, Guidance, and Career Counselors and Advisors sits at the 70th percentile of AI task-overlap and the 55th percentile of median pay, placed here against 10 adjacent occupations on the same two axes. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Educational, Guidance, and Career Counselors and Advisors Special Education Teachers, Secondary School Rehabilitation Counselors Child, Family, and School Social Workers School Psychologists Instructional Coordinators Tutors AI task-overlap percentile → ↑ Median pay
AI task-overlap percentile (horizontal) vs. median-pay percentile (vertical), across all scored occupations. This occupation is highlighted; related occupations are plotted alongside it. Overlap measures shared tasks with AI, not automation.

Side-by-side comparisons place two occupations’ pay, preparation, skills, and AI exposure on the same page — same data, same scale, no forecast.

What you can do with this

Options the data surfaces for Educational, Guidance, and Career Counselors and Advisors — not advice or a forecast. Each is a real cross-link you can follow into the evidence.

Skills that travel

Capabilities this work builds that are used across many other occupations.

Paths in

How people typically prepare for this work.

Zoom out

On the global GenAI exposure gradient this work sits around the 67th percentile of 427 international occupations.

Write a report on thisheadline · factoids · citation

Educational, Guidance, and Career Counselors and Advisors show 70th-percentile AI task overlap — and about 31,000 annual U.S. openings

  • Educational, Guidance, and Career Counselors and Advisors rank in the 70th percentile (High band) for AI task overlap across U.S. occupations — a measure of how much of the work today's AI can attempt, not how much is automated.Eloundou et al. (GPTs are GPTs) + Felten AIOE
  • The occupation is projected to see about 31,000 U.S. job openings per year (2024–34), counting growth and replacement — a labor-demand projection made independently of AI.BLS Employment Projections 2024–34
  • BLS projects employment to be about average (+3.5%) from 2024 to 2034.BLS Employment Projections 2024–34
  • Median annual pay is $65,140, across about 342,350 U.S. workers.BLS OEWS (May 2024)
  • Of the AI use actually observed for this work, 71% looks like augmentation (drafting, iterating, checking) rather than hands-off automation — from a Claude.ai usage sample, not a census.2026-01-15-v4-plus-2025-03-27-v2
Copy the whole kit
Educational, Guidance, and Career Counselors and Advisors show 70th-percentile AI task overlap — and about 31,000 annual U.S. openings

• Educational, Guidance, and Career Counselors and Advisors rank in the 70th percentile (High band) for AI task overlap across U.S. occupations — a measure of how much of the work today's AI can attempt, not how much is automated. (Eloundou et al. (GPTs are GPTs) + Felten AIOE)
• The occupation is projected to see about 31,000 U.S. job openings per year (2024–34), counting growth and replacement — a labor-demand projection made independently of AI. (BLS Employment Projections 2024–34)
• BLS projects employment to be about average (+3.5%) from 2024 to 2034. (BLS Employment Projections 2024–34)
• Median annual pay is $65,140, across about 342,350 U.S. workers. (BLS OEWS (May 2024))
• Of the AI use actually observed for this work, 71% looks like augmentation (drafting, iterating, checking) rather than hands-off automation — from a Claude.ai usage sample, not a census. (2026-01-15-v4-plus-2025-03-27-v2)

Source: Singulariki — "Educational, Guidance, and Career Counselors and Advisors". https://singulariki.com/roles/role-21-1012-00
Note: AI task overlap measures what today's AI can attempt, not automation, job loss, or a forecast.

AssetsShare imageMethodology & sourcesPress & newsroomThe newsroom

Every line is built only from figures this page already shows and cites. AI task overlap means what today's AI can attempt — not automation, job loss, or a forecast.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Educational, Guidance, and Career Counselors and Advisors." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026. https://singulariki.com/roles/role-21-1012-00

APA

Singulariki. (2026). Educational, Guidance, and Career Counselors and Advisors. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/roles/role-21-1012-00

BibTeX
@misc{singulariki-role-21-1012-00,
  title  = {Educational, Guidance, and Career Counselors and Advisors},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026},
  url    = {https://singulariki.com/roles/role-21-1012-00}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.

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